Oral Care

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…

Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic…

During the long periods of home confinement following the outbreak of COVID-19, oral hygiene habits were affected by limited social contact, stress and the adoption of new lifestyle habits. This did not lead to a complete change in oral care, but it…

Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and…

Oral care has recovered from its negative-figure pandemic era sales slump, however, the category is demonstrating only small positive volume growth, with value stronger yet not as robust as it could be. The main challenge for oral care here is the…

The war in Ukraine had a negative impact, with the resultant energy crisis leading to high inflation and dampening volume sales. As a result, while oral care registered a healthy increase in current value sales in 2022, constant value sales growth…

Oral care faced significant challenges in 2022, with demand declining across much of the category. Manual toothbrushes and mouthwashes/dental rinses experienced the sharpest volume declines, and the causes behind these trends are multifaceted.…

During the review period, a number of small brands of locally produced mouthwashes witnessed solid growth, including the domestic alcohol brand Weir that has extended its portfolio to include mouthwashes. Local brands have sought to take advantage of…

Oral care products are considered essential products in Costa Rica and are therefore seeing further growth in 2022, although downtrading is evident as price-sensitive consumers are looking to economise. In the largest category, toothpaste, consumers…

During the height of the pandemic in 2020, sales of oral care continued growing, mainly because people were unable to visit dentists to the same extent given the various restrictions that were imposed by the government to curtail the spread of the…

Toothpaste registered a slight increase in retail volume sales in 2022, although growth was lower than in the previous year. Sales are concentrated on value brands sold in the traditional channel that normally have low prices and deliver basic…