Organic Beverages in Argentina

2020 IMPACT

Economic recession and high prices of organic beverages limit demand

Awareness and acceptance of the benefits of organic beverages still remains somewhat limited in Argentina, despite government efforts to change this, such as through its National Organic Production Day and Organic Food Week. Furthermore, organic beverages carry a higher price than standard varieties and demand is typically limited to higher income consumers.

Organic fruit/vegetable juice is the only product area with a significant presence

Organic 100% juice and organic juice drinks (up to 24% juice) are the only product areas with a significant presence in organic beverages in Argentina, with the latter only entering the market in 2016. These products appeal to higher income health-conscious consumers.

La Brisas remains popular thanks to wide offer of premium products

Las Brisas SA retained the lead in organic beverages in 2020, although it lost share due to growing competition within the product area. The company offers organic 100% juice while it is also the sole player present in organic juice drinks (up to 24% juice), having launched its Las Brisas Smoothies brand in Argentina in 2016.

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