Organic beverages continued to record low sales due to the considerably higher prices in comparison to standard products, therefore remaining limited to upper-mid- to high-income consumers. Despite these constraining factors, there is growth potential ahead with the improvement of living standards and greater awareness of natural products.
Despite constraining factors such as high unit price, there is growth potential ahead for organic beverages with the improvement in living standards and greater awareness of natural products.
Las Brisas strengthened its lead of organic beverages in 2018, continuing to benefit from the growing trend for organic 100% juice in value share terms. Las Brisas is positioned as a premium brand distributed in upscale urban points, such as luxury hotels, airports, restaurants, pharmacists, specialist food shops, kiosks, and premium supermarkets.
Maoar ranked second in organic 100% juice with its Natufresh brand, losing value share to the leader in 2018. The company’s products are mainly distributed in upmarket health food shops, convenience stores, and small supermarkets.
Following the two leading players in organic 100% juice, was a high number of smaller brands and players, which combined continued to gain value share. Purificare organic juice began production in 2007, and is distributed in health food shops in greater Buenos Aires area, as well as in selected organic online web pages, such as www.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Argentina with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Argentina market research report includes:
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