Executive Summary

Mar 2019
PROSPECTS
Organic juice drinks (up to 24% Juice) offers affordable option

Organic beverages continued to record low sales due to the considerably higher prices in comparison to standard products, therefore remaining limited to upper-mid- to high-income consumers. Despite these constraining factors, there is growth potential ahead with the improvement of living standards and greater awareness of natural products.

Upbeat growth potential for forecast period

Despite constraining factors such as high unit price, there is growth potential ahead for organic beverages with the improvement in living standards and greater awareness of natural products.

COMPETITIVE LANDSCAPE
Las Brisas strengthens lead of organic beverages

Las Brisas strengthened its lead of organic beverages in 2018, continuing to benefit from the growing trend for organic 100% juice in value share terms. Las Brisas is positioned as a premium brand distributed in upscale urban points, such as luxury hotels, airports, restaurants, pharmacists, specialist food shops, kiosks, and premium supermarkets.

Natufresh loses value share to leader

Maoar ranked second in organic 100% juice with its Natufresh brand, losing value share to the leader in 2018. The company’s products are mainly distributed in upmarket health food shops, convenience stores, and small supermarkets.

High number of local brands hold largest value share

Following the two leading players in organic 100% juice, was a high number of smaller brands and players, which combined continued to gain value share. Purificare organic juice began production in 2007, and is distributed in health food shops in greater Buenos Aires area, as well as in selected organic online web pages, such as www.

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Organic Beverages in Argentina

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Argentina - Category analysis

HEADLINES

PROSPECTS

Organic juice drinks (up to 24% Juice) offers affordable option
Upbeat growth potential for forecast period

COMPETITIVE LANDSCAPE

Las Brisas strengthens lead of organic beverages
Natufresh loses value share to leader
High number of local brands hold largest value share

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Argentina - Industry Overview

EXECUTIVE SUMMARY

Problematic economic scenario in 2018
Innovation plays role in new launches of health and wellness food and beverages
Leading companies lose ground to local players
Discounters performs well
Mild economic rebound predicted for 2019

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources