Organic Beverages in Argentina

PROSPECTS

Organic juice drinks (up to 24% Juice) offers affordable option

Organic beverages continued to record low sales due to the considerably higher prices in comparison to standard products, therefore remaining limited to upper-mid- to high-income consumers. Despite these constraining factors, there is growth potential ahead with the improvement of living standards and greater awareness of natural products.

Upbeat growth potential for forecast period

Despite constraining factors such as high unit price, there is growth potential ahead for organic beverages with the improvement in living standards and greater awareness of natural products.

COMPETITIVE LANDSCAPE

Las Brisas strengthens lead of organic beverages

Las Brisas strengthened its lead of organic beverages in 2018, continuing to benefit from the growing trend for organic 100% juice in value share terms. Las Brisas is positioned as a premium brand distributed in upscale urban points, such as luxury hotels, airports, restaurants, pharmacists, specialist food shops, kiosks, and premium supermarkets.

Natufresh loses value share to leader

Maoar ranked second in organic 100% juice with its Natufresh brand, losing value share to the leader in 2018. The company’s products are mainly distributed in upmarket health food shops, convenience stores, and small supermarkets.

High number of local brands hold largest value share

Following the two leading players in organic 100% juice, was a high number of smaller brands and players, which combined continued to gain value share. Purificare organic juice began production in 2007, and is distributed in health food shops in greater Buenos Aires area, as well as in selected organic online web pages, such as www.

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