Whilst organic beverages saw lower sales in 2020, the category is booming in 2021. This is attributed to the enhanced health and wellness trends during the time of the pandemic, as consumers increasingly place greater focus on healthy diets and lifestyles.
Organic 100% juices and even organic juice drinks are benefitting from the health and wellness trends. A more imminent urge to follow a healthy diet and monitor ingredient consumption has resulted from the enhanced health and wellness trends brought about by the time of the pandemic.
Organic beverages is a highly fragmented category, with the majority of shares held by “others”. The leading branded player is domestic company Las Brisas SA with its namesake brand, with another local player, Maoar SRL, with Natufresh, as the only other branded name.
Organic beverages are expected to continue growing rapidly in line with health and wellness trends, considering the economy in the country recovers. This is driven by the ongoing health and wellness trends and there is scope for the category to expand further, as consumption of organic products is underdeveloped in Argentina compared to some other countries in the region.
There is significant growth potential within the improvement of living standards and higher consumer awareness of natural products. Growth will also be supported by the growing number of supermarkets and hypermarkets offering these products, with private labels also gaining a presence in organic 100% juice (which will also help make the offering accessible to a wider range of consumers, as per the above point).
As long as the economy continues to recover, consumption of NH yerba mate is expected to continue. That said, other plant-based hot drinks is a rather mature category in Argentina and it is expected that the category may start to lose momentum against fruit/herbal tea and green tea options, which fit well within the growing health and wellness trends.
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Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Organic Beverages
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Beverages research and analysis database.
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