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Like other health and wellness beverages, the shutdown of foodservice outlets between March and May sparked a lift in retail sales of organic beverages, with on-trade sales shifting to the off-trade. The closure of educational institutions and consumers working from home where possible also helped this shift.
Steeply rising levels of consumer health awareness as the pandemic has taken hold have been significant factors in driving sales in 2020. There is a broadly held perception that more ‘natural’ diets can deliver stronger dietary health and strengthen immunity.
The solidity of organic beverages in Austria is underpinned by an exceptional distribution network, at least in comparison to other regional countries. The rapid success and subsequent expansion of organic grocery retailing chains such as Denn’s have widened consumer access and led to a far greater range of products, including organic beverages, on shelves.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Austria market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.