Executive Summary

Mar 2019
PROSPECTS
Organic beverages becoming trendier

It has taken longer for organic beverages to become popular compared to organic packaged food. However, towards the end of the review period, organic beverages started to develop strongly.

Organic hot drinks grow strongly

The development of organic labelling in hot drinks is particularly significant as it represents an important trend towards premiumisation, allowing smaller and private label players to successfully enter the area. Indeed, while consumers have proven keen to spend more on quality products in both tea and coffee, they are also becoming increasingly demanding when it comes to product origin and sustainability.

Organic soft drinks continues to develop

The image of soft drinks, mostly carbonates, has been deteriorating in Belgium due to their high sugar and additive content. Belgian consumers are more health-conscious and therefore pay more attention to the ingredients of the beverages they drink.

COMPETITIVE LANDSCAPE
Organic beverages benefit from wider distribution

Increasing demand for organic beverages pushed retailers to allocate more space on shelves. Indeed, grocery retailers have now realised the growth potential of the area and extended distribution.

Competitive landscape remains fragmented

Organic beverages remains highly fragmented in Belgium. While Oxfam Fairtrade was the strong leading player in organic coffee, several small brands have a low value share in organic soft drinks, with local distributor D-Drinks BVBA seeing very good results in 2018, offering successful brands such as Charlie’s natural soda, Cawston Press, Little Miracles and The Berry Company.

Improving private label positioning

Private label players continue to gradually increase their sales share, especially in hot drinks and coffee. This can be attributed to the decision by such operators to upgrade and broaden their product ranges.

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Organic Beverages in Belgium

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Belgium - Category analysis

HEADLINES

PROSPECTS

Organic beverages becoming trendier
Organic hot drinks grow strongly
Organic soft drinks continues to develop

COMPETITIVE LANDSCAPE

Organic beverages benefit from wider distribution
Competitive landscape remains fragmented
Improving private label positioning

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Belgium - Industry Overview

EXECUTIVE SUMMARY

Health and wellness beverages outperforms packaged food
Naturalness and zero sugar trends drive value sales
Trend towards further fragmentation in health and wellness
Health and wellness gains wider distribution
Positive performance during forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources