Organic beverages had already seen increasing sales in Belgium towards the end of the review period, with the COVID-19 pandemic intensifying growth in 2020. This trend continued in 2021.
Organic labelling in hot drinks continues to support significant development, as organic hot drinks continues to hold the highest share of value sales in 2021. Due to the success and popularity of organic hot drinks, organic labelling is now expanding into other non-alcoholic beverages.
In 2021, Delhaize 'Le Lion' SA emerged as the leading player in value terms, due to its presence in most product areas in organic beverages. In second place is Carrefour Belgium SA/NV.
Following the notable boost to sales in 2020 and 2021, organic beverages is set to post slightly slower retail current value growth in 2022. However, it will sustain if not slightly increase this current value growth throughout the remainder of the forecast period.
The forecast period will continue to see big players launching organic versions of their popular drinks. This trend was already gaining momentum amongst manufacturers towards the end of the review period.
The specialised organic stores network is expected to continue growing in the forecast period and becoming more professional. Specialists such as Sequoia, Bio c’ Bon and The Barn have continuously opened selling points in urban areas providing a growing threat to supermarkets.
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Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Beverages industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Beverages research and analysis database.
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