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Learn moreFeb 2021
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As in other categories, the economic impacts created by COVID-19 were severe in Brazil. Record numbers of unemployed, lower incomes and industry capacity at a minimum severely impacted how all beverages performed.
Two major shifts occurred in Brazil’s retail channels: a first movement saw prioritisation of near-to-home options, avoiding long commutes for fear of contamination. A second movement, which happened at the same time and gained traction as social distancing measures and economic impacts worsened, was the search for better bargains.
In the context of the crises faced by Brazil in both 2016 and 2020, the economic impacts directly affect health and wellness categories, mainly due to how the products are positioned in price terms but also the perception of value that these products offer.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Brazil market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.