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Country Report

Organic Beverages in

Organic Beverages in Brazil

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Hard drivers underpinned growth of organic beverages

As in other categories, the economic impacts created by COVID-19 were severe in Brazil. Record numbers of unemployed, lower incomes and industry capacity at a minimum severely impacted how all beverages performed.

Channel shifts during COVID-19 demand new strategies

Two major shifts occurred in Brazil’s retail channels: a first movement saw prioritisation of near-to-home options, avoiding long commutes for fear of contamination. A second movement, which happened at the same time and gained traction as social distancing measures and economic impacts worsened, was the search for better bargains.

Flavour and indulgence continue to take priority

In the context of the crises faced by Brazil in both 2016 and 2020, the economic impacts directly affect health and wellness categories, mainly due to how the products are positioned in price terms but also the perception of value that these products offer.

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Samples

Organic Beverages Sample Report Organic Beverages Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hard drivers underpinned growth of organic beverages

Channel shifts during COVID-19 demand new strategies

Flavour and indulgence continue to take priority

RECOVERY AND OPPORTUNITIES

E-commerce likely to be a new major channel

Lifestyles will help dictate growth

Income recovery is essential for the category’s development

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2015-2020
Table 2 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 5 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Health and Wellness in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Organic Beverages in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Hard drivers underpinned growth of organic beverages

Channel shifts during COVID-19 demand new strategies

Flavour and indulgence continue to take priority

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Beverages in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hard drivers underpinned growth of organic beverages

Channel shifts during COVID-19 demand new strategies

Flavour and indulgence continue to take priority

RECOVERY AND OPPORTUNITIES

E-commerce likely to be a new major channel

Lifestyles will help dictate growth

Income recovery is essential for the category’s development

CATEGORY DATA

Health and Wellness in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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