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Country Report

Organic Beverages in

Organic Beverages in Brazil

19 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Organic beverages registers steady but slower current value growth

While earlier in the review period, organic beverages registered double-digit current value growth, in 2017, the category continued to record a positive performance, but with only single-digit growth. This was mainly because organic beverages was still a niche category in Brazil.

Brazilian consumers still do not have a clear understanding of what organic products are

Apart from higher-income families, most Brazilians do not have a clear understanding of what organic products are – many still confuse them with natural products or those containing no GMO (genetically modified organisms). As these products are usually positioned at higher unit prices, the lack of understanding of the organic concept discourages consumers from trying such brands.

Organic nectars (25-99% juice) registers the worst performance

Nectars in general lost a significant part of their appeal among consumers over the last couple of years of the review period. This was mainly because 100% juice manufacturers invested a great deal in democratising the category, setting prices close to those of a premium nectar.

COMPETITIVE LANDSCAPE

Usina São Francisco remains the leading player within organic beverages

With more than a third of value sales within organic beverages in 2017, Usina São Francisco remained the leading player. Such a position is a direct result of a robust portfolio of products, ranging from coffee to juices (nectars, 100% juice and coconut water), among a wide variety of packaged food types.

Small and regional players continue to dominate

More than half of value sales of organic beverages in 2017 were accounted for by small and regional players. Most of these players’ brands have high-price positioning, with limited distribution in specialised channels or being only sold close to the production plant.

Unilever acquires Mãe Terra Produtos Naturais in Brazil, marking its entrance into organic beverages

Although Mãe Terra Produtos Naturais still accounted for only a low value share within organic beverages in Brazil in 2017, the company and its brand image among consumers has gained the interest of multinationals. In 2017, Unilever acquired Mãe Terra Produtos Naturais, marking the entrance of the first multinational into organic products in the country.

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Organic Beverages Sample Report Organic Beverages Sample Data

Overview

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Brazil - Category analysis

HEADLINES

PROSPECTS

Organic beverages registers steady but slower current value growth

Brazilian consumers still do not have a clear understanding of what organic products are

Organic nectars (25-99% juice) registers the worst performance

COMPETITIVE LANDSCAPE

Usina São Francisco remains the leading player within organic beverages

Small and regional players continue to dominate

Unilever acquires Mãe Terra Produtos Naturais in Brazil, marking its entrance into organic beverages

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Brazil - Industry Overview

EXECUTIVE SUMMARY

Sales of health and wellness products recover, despite consumers’ reduced purchasing power

Economy and mass brands embrace the health and wellness movement

Multinationals continue to acquire small and healthy brands to complement portfolio

Consumers continue looking for the best deals in various channels

Health and wellness expected to grow steadily over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in Brazil

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Executive Summary

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PROSPECTS

Organic beverages registers steady but slower current value growth

Brazilian consumers still do not have a clear understanding of what organic products are

Organic nectars (25-99% juice) registers the worst performance

COMPETITIVE LANDSCAPE

Usina São Francisco remains the leading player within organic beverages

Small and regional players continue to dominate

Unilever acquires Mãe Terra Produtos Naturais in Brazil, marking its entrance into organic beverages

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Beverages in Brazil - Category analysis

HEADLINES

PROSPECTS

Organic beverages registers steady but slower current value growth

Brazilian consumers still do not have a clear understanding of what organic products are

Organic nectars (25-99% juice) registers the worst performance

COMPETITIVE LANDSCAPE

Usina São Francisco remains the leading player within organic beverages

Small and regional players continue to dominate

Unilever acquires Mãe Terra Produtos Naturais in Brazil, marking its entrance into organic beverages

CATEGORY DATA

Health and Wellness in Brazil - Industry Overview

EXECUTIVE SUMMARY

Sales of health and wellness products recover, despite consumers’ reduced purchasing power

Economy and mass brands embrace the health and wellness movement

Multinationals continue to acquire small and healthy brands to complement portfolio

Consumers continue looking for the best deals in various channels

Health and wellness expected to grow steadily over the forecast period

MARKET DATA

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