Organic soft drinks is a niche in health and wellness in Bulgaria due to high price sensitivity of local consumers and their lower awareness of the difference between organic and other health and wellness categories. Bulgarians associate organic mainly with food and beverages with fewer unnatural ingredients.
Organic fresh coffee recorded a strong performance in both retail volume and current value terms in 2018. It benefits from a general trend among major modern grocery retailers to introduce specific sections in stores for organic products – which in Bulgaria are generally referred to as “bio”.
Another important factor affecting the development of organic coffee is pricing. Usually, the product is priced at the high-end of the range, in line with luxury coffee.
Organic coffee is a highly fragmented category in Bulgaria. Only leading brands Harmonica Syrup and Dallmayr managed to hold double-digit value share.
Modern grocery retailers was the largest distribution channel for organic beverages, gaining value share in 2018. Within this channel, hypermarkets and supermarkets are strongest.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Bulgaria with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Bulgaria market research report includes:
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