Executive Summary

Mar 2019
PROSPECTS
Organic beverages is set to achieve healthy growth rates

All primary categories within organic beverages except for organic concentrates were able to achieve positive performances in value terms in 2018. This was mainly due to the fact that organic products are becoming integral parts of daily life for many Canadians.

Organic offerings are becoming more accessible to consumers

Distributors and retailers are expanding their organic product portfolios, thus greatly improving the accessibility and affordability for the growing consumer base. Over the last 3-4 years, the availability of organic products, including organic beverages, has expanded and these products are increasingly available in hypermarkets and discounters.

Organic coffee continues to be the most dynamic category

Organic coffee led value sales growth in 2018 with a double-digit increase, followed by organic tea, which expanded at a slightly lower rate. These products are being supported by the organic movement, active new product launches and the premiumisation trend.

COMPETITIVE LANDSCAPE
Kicking Horse Coffee Co Ltd maintains a strong position in organic coffee

Following the acquisition of the company by Luigi Lavazza SpA in 2017, BC-based Kicking Horse Coffee Co Ltd has implemented an intensive marketing campaign to further supress its traditional rivals, especially Starbucks. One of the major steps for the company was to increase the visibility and shelf space of Kicking Horse coffee beans at conventional grocery stores, while leveraging its popularity to initiate demand for organic ground coffee.

Competition is intensifying in organic tea

While organic tea offerings have been the main reason for loose leaf tea performing well in specialist, direct selling and internet retailing channels in Canada in the last few years, conventional channels such as supermarkets and discounters have just started to experience a more substantial impact from the trend. Over 2017-2018, major brands available in these kinds of modern grocery retailers, such as Celestial Seasonings Teahouse from Hain Celestial Canada, were focused on organic offerings.

Organic claims are growing in number

The growing popularity of organic products and organic certifications has gradually spread to categories that were previously unaffected. This is due to the need to cater to consumers who are very health-conscious and need assurance.

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Organic Beverages in Canada

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Canada - Category analysis

HEADLINES

PROSPECTS

Organic beverages is set to achieve healthy growth rates
Organic offerings are becoming more accessible to consumers
Organic coffee continues to be the most dynamic category

COMPETITIVE LANDSCAPE

Kicking Horse Coffee Co Ltd maintains a strong position in organic coffee
Competition is intensifying in organic tea
Organic claims are growing in number

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumers are looking for offerings that are as natural as possible
Sales of organic food and beverages are flourishing
Health claims on packaging proliferate
Distribution widens, enhancing accessibility for consumers
Bright outlook as sales growth will accelerate

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources