Organic Beverages in Canada

2020 IMPACT

Organic beverages continues to expand its footprint with COVID-19 providing a further boost to sales

Over the review period organic beverages witnessed strong development with a large number of new product developments going hand-in-hand with increased distribution through key retail channels. Recognising the potential of organic food and beverages, hypermarkets, supermarkets and discounters started created areas dedicated to organic products, as well as expanding the shelf space given over to these products.

Work-from-home arrangements drives sales of organic hot drinks in 2020

Organic hot drinks witnessed significantly stronger growth in 2020 compared to 2019, with this being driven by several factors. One of the major ones was that many people were forced to work at home during 2020 due to COVID-19.

Organic fruit/vegetable juice sees solid growth but from a low base

While organic soft drinks is a relatively small category, it too witnessed strong growth in 2020 as consumers went in search of healthier drinks options. Sales were also boosted by the strong showing from Loblaw Cos Ltd’s President’s Choice private label line of organic fruit/vegetable juice.

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