The few organic beverages sold in Chile attract a sophisticated and educated consumer base that looks for premium drinks. Aware of this reality, companies try to avoid mass consumption distribution channels and focus on speciality grocery stores and internet retailing.
Many Chilean consumers do not fully understand the meaning of “organic”. They tend to confuse organic with GMO-free, naturally healthy, home-made or free from pesticides.
Fresh coffee enjoyed fast retail volume and current value sales growth through the review period. Many consumers looked for beverages that supported their growing interest in ethical living and desire to try new coffee features.
Ama Time launched its organic 100% juice in Chile in 2016. The company subsequently recorded exponential retail value sales growth to dominate organic beverages by 2018.
Agrícola Forestal El Escudo was the pioneer in organic beverages in Chile. The company’s Afe brand offers regular and organic 100% juice.
Concerns over the use of pesticides has seen more educated consumers demand new products that guarantee health and safety. Rooibos and other organic speciality teas are sold in Chile, but their presence remains marginal.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Chile with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Chile market research report includes:
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