Organic Beverages in
Country Report
Executive Summary
Mar 2019PROSPECTS
Organic players focus on speciality grocery stores and internet retailing
The few organic beverages sold in Chile attract a sophisticated and educated consumer base that looks for premium drinks. Aware of this reality, companies try to avoid mass consumption distribution channels and focus on speciality grocery stores and internet retailing.
Low consumer awareness of organic products
Many Chilean consumers do not fully understand the meaning of “organic”. They tend to confuse organic with GMO-free, naturally healthy, home-made or free from pesticides.
Organic is not a well-known attribute for coffee products
Fresh coffee enjoyed fast retail volume and current value sales growth through the review period. Many consumers looked for beverages that supported their growing interest in ethical living and desire to try new coffee features.
COMPETITIVE LANDSCAPE
Ama Time’s success story
Ama Time launched its organic 100% juice in Chile in 2016. The company subsequently recorded exponential retail value sales growth to dominate organic beverages by 2018.
Afe sets the early pace in organic beverages
Agrícola Forestal El Escudo was the pioneer in organic beverages in Chile. The company’s Afe brand offers regular and organic 100% juice.
The category awaits the entry of major beverage companies
Concerns over the use of pesticides has seen more educated consumers demand new products that guarantee health and safety. Rooibos and other organic speciality teas are sold in Chile, but their presence remains marginal.
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Organic Beverages in Chile
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Chile market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
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This industry report originates from Passport, our Passport market research database.
Organic Beverages in Chile - Category analysis
HEADLINES
PROSPECTS
Organic players focus on speciality grocery stores and internet retailing
Low consumer awareness of organic products
Organic is not a well-known attribute for coffee products
COMPETITIVE LANDSCAPE
Ama Time’s success story
Afe sets the early pace in organic beverages
The category awaits the entry of major beverage companies
CATEGORY DATA
Table 1 Sales of Organic Beverages by Category: Value 2013-2018Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Health and Wellness in Chile - Industry Overview
EXECUTIVE SUMMARY
Giants acquire small health and wellness players
Slow emergence of the organic category in Chile
The free from trend boosts HW packaged food and beverages
Specialised food retailers gain space in health and wellness
Changing lifestyles promise robust demand over the forecast period
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2013-2018Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesRelated Reports
- Competitor Strategies in Health and Wellness Packaged Food | Sep 2019
- Beauty as an Emerging Area of Functional Beverages | Aug 2019
- Opportunities in Gut Health: Dairy and Beyond | Jul 2019
- Health and Wellness in New Zealand | Jun 2019
- Health and Wellness in Australia | Jun 2019