Organic Beverages in Denmark

2020 IMPACT

Demand remains strong in 2020 as the pandemic accentuates the health and wellness trend

Danish consumers are the highest consumers of organic products in the world and demand remained strong in 2020 as the health and wellness trend continued to encourage Danish consumers to opt for healthier and more natural products. ‘Organic’ is associated with healthiness for many Danes and a healthy lifestyle has become increasingly important in Denmark in recent years.

International border closures shifts demand to domestic organic beverages in 2020

As international borders in Denmark closed for a part of 2020 in response to the COVID-19 pandemic, consumption of organic beverages shifted to domestic retailers resulting in an increased domestic market size for this category, similar to the 2008 financial crisis. Organic beverages is slowly becoming the standard in many subcategories, and the dependency on the domestic market resulted in a boost in growth in retail value sales as well as volume terms of organic beverages in general during 2020.

Coop Danmark leads due to its longstanding focus on organic beverages

Coop Danmark A/S maintained its lead in organic beverages in Denmark ahead of Rynkeby Foods A/S in 2020 as the retail giant has long focused heavily on its organic private label ranges such as Änglamark. Organic products has become a major focus for private label players in Denmark over the review period and they are launching more organic product lines with high-quality products in order to improve the way consumers perceive private label products.

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