Organic Beverages in Denmark

PROSPECTS

Demand remains strong in 2019 in line with the health and wellness trend

Danish consumers are the highest consumers of organic products in the world and this continues to drive sales of organic beverages across all categories. Demand remained strong in 2019 as the health and wellness trend continued to encourage Danish consumers to opt for healthier and more natural products.

Organic beverages is slowly becoming the standard in some categories

Organic beverages is slowly becoming the standard in some categories, whilst others are in the stage of infancy. For a growing number of consumers, organic coffee and juice have become the norm, but in categories such as carbonates, organic products are still relatively new, and these categories therefore have great potential for growth over the forecast period.

Future strong growth as consumers seek more natural and organic products

Both organic hot drinks and soft drinks are expected to record further strong performances over the forecast period as Danish consumers continue to seek more natural and organic products. The strong dynamics of most beverage types within organic beverages are set to continue to support growth.

COMPETITIVE LANDSCAPE

Coop Denmark leads due to its longstanding focus on organic beverages

Coop Denmark is leading organic beverages in Denmark ahead of Rynkeby Foods as the retail giant has long focused heavily on its organic private label ranges such as Änglamark. Organic products has become a major focus for private label players in Denmark over the review period and they are launching more organic product lines with high-quality products in order to improve the way consumers perceive private label products.

Manufacturers respond to increased demand for organic products

As demand for organic beverages continues to increase in Denmark, manufacturers are also increasingly focusing on innovation and developing and launching new organic products. In 2019, Coca-Cola launched a new bottled organic herbal tea brand, Honest, which is available in two flavours, organic iced tea and lemonade.

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