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Organic Beverages in Egypt
March 2022
2021 DEVELOPMENTS
Organic beverages continue to pique the interest of health-conscious consumers, but remain too expensive for many
The selection of and demand for organic beverages remained very limited in Egypt in 2021. These products are too expensive for many local consumers, and they are not widely distributed.
Digitalisation helps to raise the profile of and grow interest in organic beverages
In 2021, the performance of organic beverages benefited from the digitalisation movement, which continued to develop on all fronts in Egypt. From one angle, there was more information on and there were more conversations about consuming organic products in general, and organic beverages in particular, especially among younger target audiences on platforms like TikTok.
Isis dominates a weak competitive landscape with a wide product offer and broad distribution
Isis Co continued to dominate organic beverages in Egypt in 2021, accounting for the overwhelming majority of retail value sales. The company faced little challenge to its dominance as very few brands were present in organic beverages.
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Overview:
Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Beverages industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Organic Beverages in Egypt report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Organic Beverages in Egypt?
What are the key health and wellness concerns driving sales in Organic Beverages?
Is Organic Beverages a dynamic niche or mainstream concern in Egypt?
Which are the leading brands in Organic Beverages in Egypt?
How are products distributed in Organic Beverages in Egypt?
How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
Where is future growth expected to be most dynamic?
Organic Beverages in Egypt - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages continue to pique the interest of health-conscious consumers, but remain too expensive for many
Digitalisation helps to raise the profile of and grow interest in organic beverages
Isis dominates a weak competitive landscape with a wide product offer and broad distribution
PROSPECTS AND OPPORTUNITIES
Speciality stores and independent outlets to fuel awareness and sales growth for organic beverages
Organic beverages set to benefit from further investments in e-commerce
Organic beverages to remain a niche due to the wide perception of these products as too expensive
CATEGORY DATA
Table 1 Sales of Organic Beverages by Category: Value 2016-2021Table 2 Sales of Organic Beverages by Category: % Value Growth 2016-2021Table 3 NBO Company Shares of Organic Beverages: % Value 2017-2021Table 4 LBN Brand Shares of Organic Beverages: % Value 2018-2021Table 5 Distribution of Organic Beverages by Format: % Value 2016-2021Table 6 Forecast Sales of Organic Beverages by Category: Value 2021-2026Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Health and Wellness in Egypt - Industry Overview
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021Table 10 Sales of Health and Wellness by Category: Value 2016-2021Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Organic Beverages
Organic Fresh Coffee
Organic Instant Coffee
Organic Black Tea
Organic Fruit/Herbal Tea
Organic Green Tea
Organic Chocolate-based Flavoured Powder Drinks
Organic Plant-based and Malt-based Hot Drinks
Organic Non-Cola Carbonates
Organic Liquid Concentrates
Organic Powder Concentrates
Organic 100% Juice
Organic Juice Drinks (up to 24% Juice)
Organic Nectars (25-99% Juice)
Organic Beverages
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.