Organic Beverages in France

2020 IMPACT

Popularity of organic beverages further boosted by COVID-19, due to perceived health-giving qualities

Organic beverages sees the healthiest performance in health and wellness beverages in 2020, with the strongest growth also expected over the forecast period. Even pre-COVID-19, organic beverages was already seeing the most dynamic growth and this has simply been further enhanced by the event of the pandemic, as consumers increasingly seek the healthiest products which will help boost their immune systems.

Organic variants continue to show positive growth, even in declining categories

Organic variants are typically those which continue to show positive growth in categories which have otherwise been in decline. This is even noted in cola-carbonates, with the emergence of local organic versions, which are perceived as being “healthier” even in “unhealthy’ categories.

Organic forerunner Fruité Entreprises maintains its top place, as competition heats up between private label brands

Fruité Entreprises SA maintains its lead in organic beverages in 2020, thanks to the success of its aforementioned Pressade brand. Private label is also notably present in organic beverages, albeit with smaller shares than the leading brands.

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