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Country Report

Organic Beverages in

Organic Beverages in France

22 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Organic beverages and food are a gold mine

Most experts are confident in the potential of organic beverages, which should benefit from the further widening of the virtuous circle of organic products in France in general. The equation is simple: as in 2016/2017, organic beverages should benefit from the growing distrust of unhealthy ingredients and processes in packaged food and drinks after the numerous recent scandals - pesticides and chemicals fertilisers, fipronil, Bisphenol A or abuses in slaughterhouses.

Organic tea sets the perfect example

One product in particular should benefit from this virtuous circle and the growing trend for natural, simple and authentic beverages, namely organic tea, especially since the publication of an article by a local consumer association about the “17 pesticides present in tea sachets” in November 2017. Although pesticides are also present in organic tea, it is at a much lower quantity and thus both organic green tea and mainly organic fruit/herbal tea have plenty of room for growth in the coming years.

Organic fruit/vegetable juice to grow well

Albeit already well established in France – most domestic brands already offer at least one organic reference, frequently justifying higher unit prices – organic fruit/vegetable juice is likely to forge ahead over the forecast period. The main factor triggering net additional gains should be the relative importance of organic 100% juice over traditional juice products for the most demanding consumers or the success of more accessible organic nectars (25-99% juice).

COMPETITIVE LANDSCAPE

Strong diversification of Fruité Entreprises

In a fragmented competitive landscape, one of the few exceptions to set strong marketing trends was the category leader, Fruité Entreprises. Only a decade ago this was a minor player in fruit/vegetable juice, nonetheless its diversification toward organic products paid off.

Convenience aids child-orientated products

Other dynamic players in organic fruit/vegetable juices included Vitagermine and Groupe Léa Nature. The latter benefited from the success of the renewal of its brick liquid cartons for children, Fruit Kidz, with a little straw included and a reduced pack size of 20cl.

Ayurvedic tea versus grandmother’s tea

Most dynamic operators were logically positioned in organic green tea and organic fruit/herbal tea. Other than the ongoing appreciable performance of Orientis Groupe and its premium Kusmi Tea brand, this was exemplified by the astonishing breakthrough of Yogi Tea from Golden Temple.

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Organic Beverages Sample Report Organic Beverages Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in France - Category analysis

HEADLINES

PROSPECTS

Organic beverages and food are a gold mine

Organic tea sets the perfect example

Organic fruit/vegetable juice to grow well

COMPETITIVE LANDSCAPE

Strong diversification of Fruité Entreprises

Convenience aids child-orientated products

Ayurvedic tea versus grandmother’s tea

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in France - Industry Overview

EXECUTIVE SUMMARY

Logical, but inconsistent, success for HW products

Naturally healthy, free from and organic products perform well

Multinationals, bottled water specialists and private label hold strong positions

Modern grocery retailers dominates but is not the most dynamic channel

Health and wellness “unfortunately” has plenty of room for growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Organic beverages and food are a gold mine

Organic tea sets the perfect example

Organic fruit/vegetable juice to grow well

COMPETITIVE LANDSCAPE

Strong diversification of Fruité Entreprises

Convenience aids child-orientated products

Ayurvedic tea versus grandmother’s tea

Samples

Overview

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Table of Contents

Organic Beverages in France - Category analysis

HEADLINES

PROSPECTS

Organic beverages and food are a gold mine

Organic tea sets the perfect example

Organic fruit/vegetable juice to grow well

COMPETITIVE LANDSCAPE

Strong diversification of Fruité Entreprises

Convenience aids child-orientated products

Ayurvedic tea versus grandmother’s tea

CATEGORY DATA

Health and Wellness in France - Industry Overview

EXECUTIVE SUMMARY

Logical, but inconsistent, success for HW products

Naturally healthy, free from and organic products perform well

Multinationals, bottled water specialists and private label hold strong positions

Modern grocery retailers dominates but is not the most dynamic channel

Health and wellness “unfortunately” has plenty of room for growth

MARKET DATA

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