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Organic Beverages in
France

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Manufacturers upgrading their growth targets for organic beverages

With strong growth over 2013-2018, all manufacturers are confident about the ongoing success of organic beverages. Organic beverages will continue to appeal to consumers with concerns about unhealthy ingredients and production processes.

Nothing escapes the organic trend from now on

While the organic trend thus far has mainly penetrated categories such as tea and fruit/vegetable juice, it is expected to spread to other categories going forward. Low calorie and thirst-quenching RTD tea, which has already enjoyed plenty of growth, is likely to do even better with the presence of an organic alternative.

Less excitement but still many novelties in organic hot drinks

The organic trend will probably be less dynamic in hot drinks, not because of the organic movement itself but more due to the maturity of hot drinks, with French consumers continuing to dedicate less time to breakfast at home. However, organic hot drinks will continue to benefit from innovation, as illustrated by Infusion Digestion Bio from Jardin Bio (both organic and functional, it improves digestion) and Unilever France’s Elephant Mon Infusion Bio.

COMPETITIVE LANDSCAPE
Juice brands lead the way

With most domestic brands already offering at least one organic line extension, organic fruit/vegetable juice remained the biggest contributor to the wider organic category’s growth in 2018. Thus, in a fragmented competitive environment, juice manufacturers ranked among the biggest players, notably Fruité Entreprises.

A festival of colour in organic tea

Organic tea remained particularly dynamic in 2018, not only due to further reassuring consumers about the absence of pesticides but although thanks to a more premium and colourful offering. Orientis Groupe has upgraded the offering and distribution of its Kusmi organic tea in recent years, while the Ayurvedic Yogi Tea from Golden Temple has brought more colour and wellbeing claims to the shelves of organic stores in France.

An excellent opportunity for private label

Private label accounted for more than a third of the category’s value sales in 2018. Private label often struggles to post positive growth in regular food and beverages but is becoming increasingly dynamic in organic beverages, not only due to the allocation of more shelf space to the category.

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Organic Beverages in France

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in France - Category analysis

HEADLINES

PROSPECTS

Manufacturers upgrading their growth targets for organic beverages
Nothing escapes the organic trend from now on
Less excitement but still many novelties in organic hot drinks

COMPETITIVE LANDSCAPE

Juice brands lead the way
A festival of colour in organic tea
An excellent opportunity for private label

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in France - Industry Overview

EXECUTIVE SUMMARY

2018 a good year for most health and wellness categories
Organic and free from products seen by consumers as safe options
Health and wellness increasingly less a domain for specialists
The distribution battle between hypermarkets/supermarkets and specialists heats up in the organic and free from categories
Time and food scandals are on the side of health and wellness

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources