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Country Report

Organic Beverages in

Organic Beverages in Greece

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Limited product variety and high retail prices will continue to hinder growth

The positioning of organic beverages in Greece is premium and so are the products’ retail prices. With ongoing recession and shrinking disposable incomes, this will remain an obstacle to growth in sales.

Rate of decline to slow

Organic beverages is set to record a decline in retail value sales over the forecast period. The decline is set however to be slower in comparison to the review period since product variety increased over the review period.

Organic instant coffee to be the forecast period’s best performer

Organic instant coffee is set to be the best performer over the forecast period followed by organic non-cola carbonates. Both categories are anticipated to decline, however the decline is set to be slower compared to the category average.

COMPETITIVE LANDSCAPE

EPSA SA leads sales

EPSA SA led with organic carbonates brand Bio in 2017. The brand’s retail value sales remained low given its limited distribution however it has the competitive advantage of a strong brand name that benefits from wide consumer awareness.

Private label products register an increase in sales

Unlike most beverages categories, within which private label sales posted a decline following Carrefour’s closure due to that company’s strength in private label, within organic beverages private label products registered a significant increase in sales. This was due largely to leading supermarket chain AB Vassilopoulos’s offer of a wide selection of organic products under its private label, including beverages and more specifically juice and coffee.

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Samples

Organic Beverages Sample Report Organic Beverages Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Greece - Category analysis

HEADLINES

PROSPECTS

Limited product variety and high retail prices will continue to hinder growth

Rate of decline to slow

Organic instant coffee to be the forecast period’s best performer

COMPETITIVE LANDSCAPE

EPSA SA leads sales

Private label products register an increase in sales

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Greece - Industry Overview

EXECUTIVE SUMMARY

Health and wellness a key trend in food and beverages

Spending on HW food and beverages grows despite recession

Competitive landscape becomes more fragmented

Supermarkets the dominant channel

Prospects optimistic

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Limited product variety and high retail prices will continue to hinder growth

Rate of decline to slow

Organic instant coffee to be the forecast period’s best performer

COMPETITIVE LANDSCAPE

EPSA SA leads sales

Private label products register an increase in sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Beverages in Greece - Category analysis

HEADLINES

PROSPECTS

Limited product variety and high retail prices will continue to hinder growth

Rate of decline to slow

Organic instant coffee to be the forecast period’s best performer

COMPETITIVE LANDSCAPE

EPSA SA leads sales

Private label products register an increase in sales

CATEGORY DATA

Health and Wellness in Greece - Industry Overview

EXECUTIVE SUMMARY

Health and wellness a key trend in food and beverages

Spending on HW food and beverages grows despite recession

Competitive landscape becomes more fragmented

Supermarkets the dominant channel

Prospects optimistic

MARKET DATA

SOURCES

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