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Learn moreFeb 2021
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Although organic beverages recorded strong retail value growth in 2020, with prices registering a considerable increase, the category remained negligible in retail volume terms. COVID-19 constrained growth in organic beverages in 2020 and the category remains a niche one with a limited consumer base in Greece.
Organic tea led retail current value sales in organic beverages in 2020. Its strong performance was due to the growing availability of products in this category in Greece, as well as the expansion of the variety of brands offered to consumers.
Retail demand for organic fruit/vegetable juice also increased in 2020 as consumers traded their usual products for products with higher nutritional value. Organic fruit/vegetable juice is often perceived as healthier and more natural, and so, as consumers who normally drink juice were hoping to boost the nutritional content of their diets to support their immune systems during the COVID-19 pandemic, more consumers traded up to organic options.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Greece market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.