Organic Beverages in
Country Report
Executive Summary
Mar 2019PROSPECTS
Penetration and growth potential of organic beverages remain low
Consumption of organic beverages in Greece remained significantly below the Western European average. Low consumer awareness, limited product variety but most importantly high retail prices are the key reason hindering volume growth.
Limited product variety and availability are obstacles to growth
Apart from the premium price of certain organic beverages such as organic hot drinks, which makes them unaffordable to most consumers, limited product variety and availability of organic beverages will also hinder growth. Weak distribution – organic beverages occupy only limited space in mainstream retailers – further influences their growth potential.
COMPETITIVE LANDSCAPE
EPSA leads organic beverages
Although posting a decline in value share in 2018, EPSA continued to lead organic beverages. The company offers organic non-cola carbonates and a decline in value sales was linked to the product’s scarce distribution.
Alfa-Beta Vassilopoulos SA leads organic private label products
The share of organic private label products is decreasing as the presence of branded products is rising. The leading player in private label organic beverages in 2018 was Alfa-Beta Vassilopoulos SA, as this is a retailer with the most developed private label portfolio in Greece.
Dimfil Ltd gains share in organic beverages
Dimfil Ltd, focusing solely on organic packaged food and drink, ranked fourth in organic beverages and it managed to double its value share in 2018, benefitting from its strong performance in organic hot drinks. The company’s brand Bio Farma is available at AB Vassilopoulos and Sklavenitis outlets, the largest grocery retailers in Greece.
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Organic Beverages in Greece
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Greece market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country
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This industry report originates from Passport, our Passport market research database.
Organic Beverages in Greece - Category analysis
HEADLINES
PROSPECTS
Penetration and growth potential of organic beverages remain low
Limited product variety and availability are obstacles to growth
COMPETITIVE LANDSCAPE
EPSA leads organic beverages
Alfa-Beta Vassilopoulos SA leads organic private label products
Dimfil Ltd gains share in organic beverages
CATEGORY DATA
Table 1 Sales of Organic Beverages by Category: Value 2013-2018Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023
Health and Wellness in Greece - Industry Overview
EXECUTIVE SUMMARY
Health and wellness posts low current value growth
Free from under the spotlight
Competitive landscape increasingly fragmented
Supermarkets a leading distribution channel
Sales are set to continue posting an increase over the forecast period
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2013-2018Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesRelated Reports
- Competitor Strategies in Health and Wellness Packaged Food | Sep 2019
- Beauty as an Emerging Area of Functional Beverages | Aug 2019
- Opportunities in Gut Health: Dairy and Beyond | Jul 2019
- Health and Wellness in New Zealand | Jun 2019
- Health and Wellness in Australia | Jun 2019