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Learn moreFeb 2021
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Stockpiling of organic beverages helped to boost category sales following the outbreak of the COVID-19 pandemic. Organic hot drinks, especially, saw soaring demand during the first wave of the pandemic in Hungary, explained by the shift from on-trade coffee consumption to at-home coffee consumption.
Discount chains play a major role in the promotion of organic beverages in Hungary. Organic juices, coffee and tea are available in dedicated areas of most leading discount chains, reaching a wider pool of consumers, by offering affordable prices.
Growing interest in online shopping during the COVID-19 pandemic supports the expansion of internet retailers; most health food stores have online web shops and this helps to widen the offer and reach a larger pool of consumers. Rapidly expanding online health food retailers are most active in importing and offering organic coffee and tea products, creating growing competition and improvement in the knowledge and coffee-consuming culture of Hungarian consumers.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Hungary with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Hungary market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.