In 2021, organic beverages will remain a somewhat niche and underdeveloped product area in Hungary. Awareness of such products is not as high compared to other European countries.
International brands are the main sellers of organic beverages in Hungary. The reason for this is because such players have certification for their products, showing that they are indeed organic and meet the standards set by the EU.
Entrepreneurship is growing in Hungary, both in the sense that more want to pursue this and the general population is in support of it. As a result, there is an increasing number of small brands entering the competitive landscape, especially as it is relatively simple to produce product areas such as organic juice.
Over the forecast period, organic beverages will remain a niche product area with consumers paying more attention to FF beverages, especially post pandemic. However, as the health and wellness trend grows and consumers increasingly appreciate natural ingredients, organic development will benefit.
Due to the growing health and wellness trend, consumers will be looking for healthier products with more natural ingredients. As a result, companies, especially international ones, will continue to launch more and more organically certified products.
Expansion of the discounters channel, especially the largest discounter chains Lidl and Aldi, will have a strong impact on the development of organic beverages in Hungary. Despite the pandemic and the economic downturn, the two leading discounters were able to expand their store networks in 2020.
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Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Organic Beverages
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Beverages research and analysis database.
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