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Organic beverages remained a highly underdeveloped category of health and wellness beverages in 2020 with overall value sales in the category far lower than in other health and wellness categories. Organic beverages is dominated by organic coffee, which still managed to see some growth in 2020 as it has a loyal consumer base.
During 2020, the limited range of products on offer in organic beverages remained a major barrier to growth in the category. Tied to this is the limited consumer awareness of the benefits of organic products and this combines with the category’s relatively high price points to limit sales potential.
Kampung Kearifan PT remained the leading player in organic beverages in Indonesia in 2020. The company’s leading position is due to the strong position of its umbrella brand Javara in organic fresh coffee.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Indonesia market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.