Organic has been slow to take off in Ireland, largely because Irish consumers perceive Irish products, particularly cheese and meat as being of high quality and therefore are not as inclined as other European neighbours to buy organic. However, the situation is changing and growth in organic is picking up, in line with increased concerns around environmental sustainability.
Coffee pods are a premium product, as is organic, and as such both are a natural fit. In 2021, organic coffee pods were launched in Ireland for the first time.
Within juices, 100% juice accounts for the largest volume growth of organic than other types of juices. This is not surprising as 100% juice is a premium product within juices, and organic is also perceived as premium, so organic 100% juice naturally fits together.
Organic will register healthy constant and value and volume growth over the forecast period, though from a small base. Growth will pick up as consumers increasingly look to protect the environment.
Organic juices will register limited growth over the forecast period. The issue will be the inevitable increase in prices that will hit plastic bottles and aluminium cans as the deposit return scheme is rolled out in 2022.
Organic soft drinks continue will receive limited interest from consumers and consequently from soft drinks producers, with product penetration remaining low over the forecast period. Within soft drinks, the main concern among consumers is high sugar content, with fortified/functional ingredients also holding sway with consumers.
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Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Organic Beverages
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Beverages research and analysis database.
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