Executive Summary

Mar 2019
PROSPECTS
Organic tea and coffee continue to perform well

Increased awareness of the health benefits of tea and to a lesser extent coffee in the wake of recent WHO reports has helped both categories to grow significantly.

Expanding organic consumer base

Ireland has a rapidly-expanding organic consumer base due to a number of macro and micro factors. Firstly, Ireland has undergone a mini economic boom in recent years, with increased disposable income and employment.

COMPETITIVE LANDSCAPE
Irish-owned company still leads the category

Irish consumers are traditionally loyal to Irish-owned companies, or those companies that have significant operations in the state. Kelkin is an Irish-owned health food brand which has dominated the organic marketspace for a number of years.

Internet retailing increasingly important

Irish consumers are more likely to own a smartphone than any of their EU counterparts and also spend more money online every year. Up until relatively recently in Ireland it was quite difficult to source organic products through traditional retails channels, although this has changed significantly in 2018 with more products being stocked in supermarkets and on-trade.

Supermarkets battle for share of organic drinks

Aldi has been steadily expanding its image as a provider of healthy and sustainable products over the review period and this intensified in 2018. Aldi has steadily increased its private label range of organic products in a bid to tap into a growing consumer base in Ireland.

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Organic Beverages in Ireland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Ireland - Category analysis

HEADLINES

PROSPECTS

Organic tea and coffee continue to perform well
Expanding organic consumer base

COMPETITIVE LANDSCAPE

Irish-owned company still leads the category
Internet retailing increasingly important
Supermarkets battle for share of organic drinks

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Ireland - Industry Overview

EXECUTIVE SUMMARY

2018 a very good year for health and wellness
Consumer awareness increasing and driving direction
Health and wellness continues to be extremely competitive
Online sales important, but supermarkets battling for share
Bright future for the category

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources