Increased awareness of the health benefits of tea and to a lesser extent coffee in the wake of recent WHO reports has helped both categories to grow significantly.
Ireland has a rapidly-expanding organic consumer base due to a number of macro and micro factors. Firstly, Ireland has undergone a mini economic boom in recent years, with increased disposable income and employment.
Irish consumers are traditionally loyal to Irish-owned companies, or those companies that have significant operations in the state. Kelkin is an Irish-owned health food brand which has dominated the organic marketspace for a number of years.
Irish consumers are more likely to own a smartphone than any of their EU counterparts and also spend more money online every year. Up until relatively recently in Ireland it was quite difficult to source organic products through traditional retails channels, although this has changed significantly in 2018 with more products being stocked in supermarkets and on-trade.
Aldi has been steadily expanding its image as a provider of healthy and sustainable products over the review period and this intensified in 2018. Aldi has steadily increased its private label range of organic products in a bid to tap into a growing consumer base in Ireland.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Ireland with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Ireland market research report includes:
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