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Organic Beverages in
Mexico

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Organic beverages remains a niche, but growth will continue

There are some consumers who are increasingly health-aware and increasingly knowledgeable about their food, the production processes and the elements involved during those processes, as a result of more information being communicated through documentaries, social media and traditional media. Among the wealthier of these consumers, organic products are becoming more popular.

High prices are restraining the further growth of organic beverages

In 2018, a litre of organic fruit/vegetable juice was, on average, over four times more expensive than non-organic fruit/vegetable juice, limiting the product to a small number of consumers with higher purchasing power. Over the review period, this restrained the more dynamic growth of organic beverages, which are perceived as luxury products by the vast majority of consumers.

COMPETITIVE LANDSCAPE
Aires de Campo SA de CV leads sales

In 2018, Aires de Campo SA de CV led value sales of organic beverages. This company has been part of the larger firm Grupo Herdez SAB de CV since early in the review period.

Foreign demand puts pressure on the offering

The growing demand for organic foods and beverages gained attention globally over the review period. This has boosted the demand for organic offerings in Mexico, making the availability of such products increasingly scarce and therefore more expensive.

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Organic Beverages in Mexico

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Mexico - Category analysis

HEADLINES

PROSPECTS

Organic beverages remains a niche, but growth will continue
High prices are restraining the further growth of organic beverages

COMPETITIVE LANDSCAPE

Aires de Campo SA de CV leads sales
Foreign demand puts pressure on the offering

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Mexico - Industry Overview

EXECUTIVE SUMMARY

HW beverages records moderate growth
Consumers are concerned over high sugar intake as well as avoiding artificial sweeteners
Consumers increasingly adopt health and wellness lifestyles
Modern grocery retailers enables growth in some HW categories
A good performance is expected

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources