Organic Beverages in Mexico

PROSPECTS

Organic beverages remains a niche, but growth will continue

There are some consumers who are increasingly health-aware and increasingly knowledgeable about their food, the production processes and the elements involved during those processes, as a result of more information being communicated through documentaries, social media and traditional media. Among the wealthier of these consumers, organic products are becoming more popular.

High prices are restraining the further growth of organic beverages

In 2018, a litre of organic fruit/vegetable juice was, on average, over four times more expensive than non-organic fruit/vegetable juice, limiting the product to a small number of consumers with higher purchasing power. Over the review period, this restrained the more dynamic growth of organic beverages, which are perceived as luxury products by the vast majority of consumers.

COMPETITIVE LANDSCAPE

Aires de Campo SA de CV leads sales

In 2018, Aires de Campo SA de CV led value sales of organic beverages. This company has been part of the larger firm Grupo Herdez SAB de CV since early in the review period.

Foreign demand puts pressure on the offering

The growing demand for organic foods and beverages gained attention globally over the review period. This has boosted the demand for organic offerings in Mexico, making the availability of such products increasingly scarce and therefore more expensive.

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