Organic Beverages in Poland

PROSPECTS

Organic beverages gain shelf space in 2019

Organic beverages in Poland is represented by organic tea and organic fruit/vegetable juice in 2019 and remains small within health and wellness beverages. Lack of availability of organic beverages hampers growth, with products sold primarily through the internet and specialist retailers.

Farmers promote growth of organic fruit/vegetable juice

The dynamic growth of organic farms in Poland continues to have a positive impact on the performance of organic beverages. To date, organic farms primarily produce fruit and vegetables to retail through markets and specialist stores.

Consumers not fully-informed of the benefits of organic

Lack of consumer knowledge regarding the properties of organic products has been the main hindrance to the growth of organic beverages. Although awareness of the benefits of organic over non-organic produce is increasing, a large proportion of the consumer base remains uninformed of the positive impact organic production and consumption have in both ecological and health terms.

COMPETITIVE LANDSCAPE

Juice players retain lead of organic beverages

Zywnosc Ekologiczna Bio Food Sp zoo continued to lead organic beverages in 2019, followed closely by Symbio Polska SA. Both domestic companies benefited from their focus on organic 100% juice originating from Polish ecological certified farms, as well as imported juice drinks carrying organic certification.

Organic tea keeps on growing

2019 saw several new launches of organic tea in Poland, and such products are rapidly gaining shelf space in supermarkets and hypermarkets. Clipper Teas Ltd has a range of organic teas available in Auchan hypermarkets, with Fair Trade and organic certification to prove the ecological origins of the products’ ingredients.

Private label remains largely absent from organic beverages in 2019

With the rapid increase of the number and variety of organic beverages available in hypermarkets and supermarkets, sales through smaller, specialised stores are beginning to slow down. The larger modern grocery retailers offer more shelf space to organic products, and Polish consumers can find a wide range of beverages with ingredients from fully certified organic farms, including an ever-expanding variety of plant-based, vegan-friendly beverages.

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