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Country Report

Organic Beverages in

Organic Beverages in Poland

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for organic products increases

In 2017, organic beverages continued to post rapid value growth, although sales remain limited. Demand for organic beverages is mostly limited to a narrow group of upper-mid and high-end consumers that pay particular attention to the origins and methods of food and beverage production.

Improving distribution, but awareness remains limited

At the beginning of the review period, organic products could be bought mainly in specialised stores. Currently, products are already available in hypermarket and supermarket chains, as well as discounters and many traditional retail stores.

Poland aiming to increase number of local organic products

Organic farming is growing rapidly in Poland. The “Report on organic farming in Poland in 2015-16” shows that the number of organic farms increased from 3,705 in 2004 to 22,435 in 2016.

COMPETITIVE LANDSCAPE

Zywnosc Ekologiczna Bio Food leads sales

Zywnosc Ekologiczna Bio Food continues to lead organic beverages sales in Poland due to the popularity of its Bio Food brand in organic 100% Juice. The company’s products are made of fruits and vegetables originating from certified domestic eco-farms and imported juice with organic certificates.

Retail channels promoting ecological products

Although the availability of organic products remains limited, it has increased significantly recently. In 2017 and the beginning of 2018, many modern retail channels ran “health weeks” to promote ecological products.

Private label operators enter organic category

At the beginning of the review period, private label ranges were hardly visible within organic beverages as prices were far above the standard level for FF and NH products. Due to the small scale of the market and limited consumer awareness, private label operators have not been eager to introduce such beverages so far.

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Samples

Organic Beverages Sample Report Organic Beverages Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Poland - Category analysis

HEADLINES

PROSPECTS

Demand for organic products increases

Improving distribution, but awareness remains limited

Poland aiming to increase number of local organic products

COMPETITIVE LANDSCAPE

Zywnosc Ekologiczna Bio Food leads sales

Retail channels promoting ecological products

Private label operators enter organic category

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness products continues to grow

Improving offer and distribution of organic products

Large players continue to lead fragmented area

Diverse distribution

HW sales to continue growing

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for organic products increases

Improving distribution, but awareness remains limited

Poland aiming to increase number of local organic products

COMPETITIVE LANDSCAPE

Zywnosc Ekologiczna Bio Food leads sales

Retail channels promoting ecological products

Private label operators enter organic category

Samples

Overview

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Table of Contents

Organic Beverages in Poland - Category analysis

HEADLINES

PROSPECTS

Demand for organic products increases

Improving distribution, but awareness remains limited

Poland aiming to increase number of local organic products

COMPETITIVE LANDSCAPE

Zywnosc Ekologiczna Bio Food leads sales

Retail channels promoting ecological products

Private label operators enter organic category

CATEGORY DATA

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for health and wellness products continues to grow

Improving offer and distribution of organic products

Large players continue to lead fragmented area

Diverse distribution

HW sales to continue growing

MARKET DATA

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