Executive Summary

Mar 2019
PROSPECTS
Widening availability impacts sales of organic beverages

The main hindrance to the growth of organic drinks in Poland is their lack of availability, as they are mainly sold via specialist shops and the internet. As a result, they lack a presence in major retailers, which helps explain the small size of the category in Poland.

Strong performance of organic fruit/vegetable juice

The dynamic growth of organic farms in Poland (from 3,700 farms in 2004 to 23,400 in 2017), due to their higher profitability than regular ones, is directly influencing the good performance of organic beverages. To date these farms mainly focus on the production of fruit and vegetables which are retailed through vegetable markets and shops, although an increasing number of juice manufacturers are cooperating with farmers, making organic fruit and vegetable juice available to the masses via distribution networks across Poland.

Issues regarding awareness of organic drinks

The main handicap to the potential growth of organic beverages over the forecast period will be a lack of consumer knowledge about the properties of organic products. Some Poles know that organic products do not contain chemicals and that they are produced in a controlled climate and in an environmentally friendly manner.

COMPETITIVE LANDSCAPE
Dual leadership

Two companies – Zywnosc Ekologiczna Bio Food and Symbio Polska – led organic beverages in Poland in 2018. These two domestic players mainly benefitted from their focus on organic 100% fruit and juice, originated from certificated domestic eco-farms and imported drinks with organic certificates.

Organic beverages category heads towards concentration

While there were a small number of organic manufacturers in Poland in 2018, their number is unlikely to increase soon. In fact, despite the rapid sales growth, concentration among the largest companies has taken place at the expanse of the smallest players.

Lack of private label

Unlike most HW beverages, organic beverages is almost completely deprived of private label. High production costs, the requirement for an extensive and costly certification process, paired with manufacturers’ unwillingness to cooperate with large transnational giants, which usually do not profess to environmental-friendliness of organic producers, were the main reasons for the lack of presence of private label in organic beverages.

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Organic Beverages in Poland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Poland - Category analysis

HEADLINES

PROSPECTS

Widening availability impacts sales of organic beverages
Strong performance of organic fruit/vegetable juice
Issues regarding awareness of organic drinks

COMPETITIVE LANDSCAPE

Dual leadership
Organic beverages category heads towards concentration
Lack of private label

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Poland - Industry Overview

EXECUTIVE SUMMARY

Health and wellness sales enjoy ongoing success
Wide range of personalised diets stimulate sales of HW products
Increasing importance of companies’ roles within HW
Diversified distribution of HW
Continuous growth over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources