Organic Beverages in Poland

2020 IMPACT

Organic beverages on the rise, but high prices and limited distribution remain a challenge

Organic beverages in Poland was largely represented by organic tea and organic fruit/vegetable juice in 2020 with other categories such as organic coffee registering only negligible sales through the retail channel. The lack of availability of organic beverages continues to hamper sales of these products, which are sold primarily through the internet and specialist retailers.

Organic tea benefits from work-from-home arrangements

Retail sales of organic tea benefited from the fact many people were forced to work from home during 2020, with sales of hot drinks in general seeing an uptick in demand. Organic tea is slowly gaining shelf space in larger retailers such as the E.

Organic fruit/vegetable juice sees strong growth as consumers look for an immunity boost

Organic 100% juice dominates sales of organic beverages in Poland and these products were seen to benefit from the increased focus on health brought about by COVID-19. With widespread concerns about contracting COVID-19 many people turned to products that can provide a boost of vitamins and minerals – especially those with immunity-boosting properties.

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