Organic beverages in Poland was largely represented by organic tea and organic fruit/vegetable juice. The lack of availability of organic beverages continues to hamper sales of these products, which are sold primarily through the internet and specialist retailers.
The health and wellness trend was gathering pace over the review period but since the outbreak of COVID-19, the trend has intensified even further. As a result, there is a growing demand for organic beverages.
Organic coffee and cafés that sell such products are growing in popularity in Poland. Currently, organic coffee is found not only in specified shops but also supermarkets, local stores, discounters, etc.
Organic beverages is projected to continue seeing steady retail volume and current value growth over the forecast period. On the one hand, COVID-19 has placed an even stronger focus on healthy living, which is likely to lead to greater attention being paid to product ingredients.
During the first wave of COVID-19 online retailers such as Organic24.pl reported a sharp spike in sales.
Organic tea and coffee are already quite established product areas. Due to the COVID-19 pandemic and stimulated health and wellness trend, there is expected to be more interest in other organic drinks such as orange juice and nectars.
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Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Beverages research and analysis database.
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