Portuguese consumers were already becoming more attentive towards sustainability, local produce and organic food and beverages before the pandemic emerged. COVID-19 has only served to strengthen this trend, supporting the further growth of organic beverages.
Despite further growth, organic beverages remains a niche area of the market, contributing minimally to the value sales of health and wellness in Portugal. However, despite its limited size, a wider range of organic beverages, especially organic juice, continues to emerge including the Hollinger brand now available in supermarkets and hypermarkets.
While RTD tea has a negligible presence in the health and wellness space, organic variants are emerging due to the strong performance of kombucha, a niche category attracting new consumers who are becoming increasingly aware of this drink and its perceived benefits. New local brands have emerged, helping to improve visibility.
Organic beverages is expected to develop well over the forecast period, supported by an expanding consumer base. Volume sales are set to be driven by a rising number of Portuguese consumers who perceive organic beverages as healthier and more sustainable.
Portuguese consumers are increasingly seeking healthier lifestyles and becoming more aware of environmental issues, driving them to search for healthier and more sustainable soft drinks. New opportunities for organic non-cola carbonates such as craft soda brands are therefore emerging, taking advantage of consumer demand for better quality products and a greater willingness to try new natural and organic variants.
Organic hot drinks is not as widely present in Portugal as other health and wellness hot drinks. Nevertheless, with consumers becoming increasingly attentive and conscious about the ingredients they ingest, organic hot drinks might also benefit from this trend, especially organic coffee, green tea and fruit/herbal tea variants.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Organic Beverages industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Beverages industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Beverages research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!