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Strong growth in organic drinks in 2020 was driven by organic fresh coffee, whose retail volumes remain far higher than organic tea. Organic hot drinks brands tend to be priced as premium or super-premium.
Private label grew its already important current value share of organic beverages in 2020. Retail chains in Romania are perceived to provide good value for money; the quality and reliability of products has gained importance with the onset of the COVID-19 pandemic.
Organic 100% juice remained the most popular organic beverage in Romania in 2020, due to its perceived health benefits. Despite its rather high average unit prices, organic 100% juice showed very strong volume growth.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in Romania market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.