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Country Report

Organic Beverages in

Organic Beverages in Romania

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Apple juice is the most accessible Romanian organic product

Romanians, especially those with above-average incomes, are showing an increasing interest in organic beverages, but many of them prefer to make their own, particularly since cold-pressed juicers have become very popular. Cold-pressed juicers have been promoted by media outlets as the best option for health-orientated consumers, as most nutrition experts claim they are the most effective way to extract maximum nutrients and enzymes from fruit.

Olympus 100% juice has the potential to enter the category

Olympus 100% juice has been distributed in supermarkets such as Cora and Auchan, but its higher unit prices have been prohibitive for Romanian consumers. However, its popularity seems to be on the rise as Olympus launches new assortments and benefits from the renowned Green dairy brand.

COMPETITIVE LANDSCAPE

Private label represents the majority of sales

Romania Hypermarche SA was the leading company in 2017, due to its wide product variety and good-quality image. It is not the only private label provider that enjoys popularity in the category, as Mega Image SRL and Carrefour Romania SA hold substantial shares too.

Pfanner organic 100% juice changes its packaging to meet customers’ needs

Pfanner organic 100% juice is distributed by Cyrom Romania SRL, an import and distribution company, which since 2009 has been fully owned by Pfanner Gmbh Austria. Although Pfanner is a premium brand that offers a multitude of 100% juice assortments and a line of bio 100% juice, ranging from orange and apple juice to juice mixes, it is not considered affordable by most Romanians.

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Organic Beverages Sample Report Organic Beverages Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Beverages in Romania - Category analysis

HEADLINES

PROSPECTS

Apple juice is the most accessible Romanian organic product

Olympus 100% juice has the potential to enter the category

COMPETITIVE LANDSCAPE

Private label represents the majority of sales

Pfanner organic 100% juice changes its packaging to meet customers’ needs

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2012-2017
Table 2 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 5 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Beverages in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Apple juice is the most accessible Romanian organic product

Olympus 100% juice has the potential to enter the category

COMPETITIVE LANDSCAPE

Private label represents the majority of sales

Pfanner organic 100% juice changes its packaging to meet customers’ needs

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Beverages in Romania - Category analysis

HEADLINES

PROSPECTS

Apple juice is the most accessible Romanian organic product

Olympus 100% juice has the potential to enter the category

COMPETITIVE LANDSCAPE

Private label represents the majority of sales

Pfanner organic 100% juice changes its packaging to meet customers’ needs

CATEGORY DATA

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Health-awareness leads to market growth

The local supply of fruit and mineral water may be key to production

Low demand hampers the competitive environment

Hypermarkets is the main distribution channel

Health concerns may boost the market

MARKET DATA

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