Executive Summary

Apr 2019
PROSPECTS
Expansion of retailing ensures steady growth in category value sales

Expansion of modern retailing in Romania has led to more sophisticated consumers while rising disposable incomes mean they have more money to spend. In 2018, the value growth of organic beverages stemmed from wider availability of products due to increasing shelf space among retailers as well as an increasing number of organic shops.

“Less is more” for organic beverages

Increasing disposable incomes over the review period led to a shift in consumer behaviour in Romania. Being wealthier, consumers are becoming more sophisticated and willing to pay more for less volume but higher quality.

Organic beverages goes back to roots

Organic beverages are not new in Romania. With a significant population group living in rural areas and taking advantage of the quality and abundance of natural resources, households are used to making their own fruit juice from local produce.

COMPETITIVE LANDSCAPE
Private label Nature Bio sets the trend in retail value sales of organic coffee

Romania Hypermarche led in organic fresh coffee with its private label Nature Bio private label line. With a wide variety and expansion of outlets, Romania Hypermarche is able to reach a significant consumer base, which raises awareness of its private label.

Organic tea sled by Laboratoarele Fares Biovital

Organic tea is characterised by local producers with Laboratoarele Fares Biovital SRL being the category leader. The company is well known in Romania and benefits from high consumer trust in its brand.

Organic juice characterised by multinationals

Organic juice is characterised by multinationals and private label. This is mainly because of the mass production options of multinationals, which translates into high availability of products and competitive pricing of private label.

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Organic Beverages in Romania

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Romania - Category analysis

HEADLINES

PROSPECTS

Expansion of retailing ensures steady growth in category value sales
“Less is more” for organic beverages
Organic beverages goes back to roots

COMPETITIVE LANDSCAPE

Private label Nature Bio sets the trend in retail value sales of organic coffee
Organic tea sled by Laboratoarele Fares Biovital
Organic juice characterised by multinationals

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Romania - Industry Overview

EXECUTIVE SUMMARY

Healthy beverages represent another manifestation of the premiumisation trend
Favourable economic environment sustains the value growth of healthy beverages
Growing competition between foreign and local players
More space on retailers’ shelves
Favourable future for healthy beverages

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources