Executive Summary

Apr 2019
PROSPECTS
Lack of consumer-awareness hinders sales

Organic beverages registered a slight value sales decline in 2018, owing to a lack of consumer-awareness. Organic beverages such as organic tea and organic coffee have little presence in terms of shelf space across retail distribution channels, eg supermarkets, contributing to a lack a consumer-awareness of them.

Reduced sugar has a greater appeal than the organic element

The organic beverages category lags far behind BFY reduced sugar beverages in terms of retail value sales, despite both being marketed as healthier alternatives. While organic beverages often come with benefits such as reduced pesticides and increased antioxidants, this has not been compelling enough to attract health-conscious consumers, who look for more quantifiable health benefits.

COMPETITIVE LANDSCAPE
Clipper Teas heads organic tea

Clipper Teas continues to lead organic tea, the largest component in organic beverages in Singapore, in terms of value sales share. Clipper is the most prominent organic tea brand in terms of retail channel distribution, being available in various channels such as supermarkets and internet retailing.

Manufacturers see a lack of commercial potential

Organic beverages is a small category in Singapore, with a lack of incentives among major players to focus on it. Singapore has a relatively small population, while organic beverages are aimed at an even smaller segment of upper-middle-income consumers who are willing to pay more for the perceived greater health value of these drinks.

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Organic Beverages in Singapore

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Singapore - Category analysis

HEADLINES

PROSPECTS

Lack of consumer-awareness hinders sales
Reduced sugar has a greater appeal than the organic element

COMPETITIVE LANDSCAPE

Clipper Teas heads organic tea
Manufacturers see a lack of commercial potential

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Singapore - Industry Overview

EXECUTIVE SUMMARY

Healthy living trend contributes to mixed performance
Product reformulation orientated towards reduced sugar variants becomes the norm
Nestlé Singapore Pte Ltd remains ahead through strong branding and localisation
Internet retailing grows through convenience proposition
Honey and reduced sugar variants are predicted to be the consumer sweet spots

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources