Organic beverages continues to account for the smallest share of retail sales in health and wellness beverages in South Korea owing to the limited available product range and price barriers preventing organic beverages from gaining in popularity. Organic green tea accounts for the majority of organic beverage sales, after trending upwards constantly in retail sales over the review period.
Organic soft drinks showed healthy growth continually over the review period, despite maintaining small retail sales. It experienced the highest retail value growth in 2018, thanks to rising demands for children’s organic 100% juice.
Organic fruit/vegetable juice will continue to grow slightly over the forecast period, led by children’s organic juice. Organic 100% juice is projected to appeal to safety-conscious parents that experienced a series of food and chemical scandals.
Nokchawon continued to be the strongest player in organic beverages over the review period, maintaining a far distance from the second largest player, Seoul Dairy Cooperative. The two companies play in different categories: Nokchawon is specialised in hot drinks, whilst Seoul Dairy focusses on soft drinks.
Seoul Dairy Cooperative launched organic Achimae juice with three flavours in 2018 due to rising demands for organic juice. The new products claimed to use organic fruits grown without the use of any chemical fertiliser or agricultural pesticides.
Nokchawon plans to develop new products in collaboration with cosmetics companies over the forecast period so that the company will take more opportunities to be closer to millennial consumers. Meanwhile, Seoul Dairy Cooperative will face a difficult challenge posed by declining sales of milk and juice, which have driven the majority of the company’s sales.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Beverages in South Korea market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.