Organic Beverages in Spain

PROSPECTS

Key consumer and company trends push organic beverages

There is still plenty of room for growth in organic beverages due to rising consumer awareness and wider product variety and availability. Consumers are increasingly moving towards healthier and more natural products as they become more aware of health and sustainability issues and try to lead healthier lifestyles.

Bright outlook for organic beverages

There is a growing presence of organic beverages in supermarkets, alongside the increasing demand for authentic, natural products and organic certification. The country’s positive economic prospects are also expected to contribute to strong sales growth over the forecast period.

Further expansion of organic beverages in major grocery retailers

In line with the growing demand for more natural and environmentally-friendly products, major grocery retailers are increasing their offer of organic options across beverage categories. While the retail offer remained limited at the end of the review period, major grocery retailers are investing in organic packaged food and beverages.

COMPETITIVE LANDSCAPE

Centros Comerciales Carrefour leads organic beverages

Centros Comerciales Carrefour maintained its leading position in organic beverages in 2018, despite a steady fall in retail value share over the review period as the competition intensified. The company benefits from a strong and extensive private label offer of organic tea, coffee and 100% juice, among others, at affordable prices.

New product developments in organic soft drinks

Major branded soft drinks manufacturers hold relatively small retail value shares in organic beverages, compared with other health and wellness categories. However, strong sales growth and the increasing popularity of organic products encouraged owners of soft drinks brands like Coca-Cola, Red Bull and Font Vella to launch new organic ranges in 2018.

Nestlé launches a new range of organic coffee

Nestlé provided innovation in organic beverages with the release of a new range of organic coffee under the Nescafé brand in 2018. The new range includes fresh ground coffee pods under Nescafé Dolce Gusto, Nescafé Gold Organic fair trade instant coffee and a new premium fresh ground organic coffee brand, Bonka Ecológico.

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