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Organic Beverages in
Spain

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Key consumer and company trends push organic beverages

There is still plenty of room for growth in organic beverages due to rising consumer awareness and wider product variety and availability. Consumers are increasingly moving towards healthier and more natural products as they become more aware of health and sustainability issues and try to lead healthier lifestyles.

Bright outlook for organic beverages

There is a growing presence of organic beverages in supermarkets, alongside the increasing demand for authentic, natural products and organic certification. The country’s positive economic prospects are also expected to contribute to strong sales growth over the forecast period.

Further expansion of organic beverages in major grocery retailers

In line with the growing demand for more natural and environmentally-friendly products, major grocery retailers are increasing their offer of organic options across beverage categories. While the retail offer remained limited at the end of the review period, major grocery retailers are investing in organic packaged food and beverages.

COMPETITIVE LANDSCAPE
Centros Comerciales Carrefour leads organic beverages

Centros Comerciales Carrefour maintained its leading position in organic beverages in 2018, despite a steady fall in retail value share over the review period as the competition intensified. The company benefits from a strong and extensive private label offer of organic tea, coffee and 100% juice, among others, at affordable prices.

New product developments in organic soft drinks

Major branded soft drinks manufacturers hold relatively small retail value shares in organic beverages, compared with other health and wellness categories. However, strong sales growth and the increasing popularity of organic products encouraged owners of soft drinks brands like Coca-Cola, Red Bull and Font Vella to launch new organic ranges in 2018.

Nestlé launches a new range of organic coffee

Nestlé provided innovation in organic beverages with the release of a new range of organic coffee under the Nescafé brand in 2018. The new range includes fresh ground coffee pods under Nescafé Dolce Gusto, Nescafé Gold Organic fair trade instant coffee and a new premium fresh ground organic coffee brand, Bonka Ecológico.

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Organic Beverages in Spain

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Spain - Category analysis

HEADLINES

PROSPECTS

Key consumer and company trends push organic beverages
Bright outlook for organic beverages
Further expansion of organic beverages in major grocery retailers

COMPETITIVE LANDSCAPE

Centros Comerciales Carrefour leads organic beverages
New product developments in organic soft drinks
Nestlé launches a new range of organic coffee

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery and rising health consciousness boost growth
Strong growth, yet still room for growth
Key manufacturers look towards health and wellness to secure growth
Expansion of health and wellness products in major grocery chains
Strong value growth anticipated over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources