Swedish consumers are increasingly looking for food and drink products that are made with chemical-free and non-artificial fruit, vegetables and goods. More Swedes are trying to avoid eating and drinking products which are prepared industrially, where volumes are more important than quality.
Organic non-cola carbonates performed best in terms of off-trade value sales growth in 2018 and it is expected to be fastest growing also over the forecast period. Sales are still growing from a very low base, even though they were boosted in 2018 when Spendrups Bryggeri AB expanded its Nygårda brand with Nygårda Pear, Raspberry and Fruit Soda.
The focus on organic extensions of organic coffee remained strong in 2018. Organic coffee saw significant growth in off-trade value sales in 2018, despite high volume sales.
Löfbergs Lila AB remained the leading player in terms of off-trade value sales in 2018. It was the first big coffee company in Sweden, commencing at a time when there was little demand.
The value share of private label organic beverages continued to drop in 2018. Swedes look for high-end products as the economy performs well, at least in comparison to several other EU countries, and the population is growing.
The average unit price of organic hot drinks continued to increase in 2018, as coffee unit prices surged due to launches of coffee products from specific regions, with specific roasting methods and smaller packaging solutions. The average unit price of organic soft drinks dropped, although marginally, as organic nectars became cheaper.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Sweden with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Sweden market research report includes:
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