Executive Summary

Apr 2019
PROSPECTS
Most beverages categories have organic variants

Swedish consumers are increasingly looking for food and drink products that are made with chemical-free and non-artificial fruit, vegetables and goods. More Swedes are trying to avoid eating and drinking products which are prepared industrially, where volumes are more important than quality.

Organic non-cola carbonates achieves the strongest sales growth

Organic non-cola carbonates performed best in terms of off-trade value sales growth in 2018 and it is expected to be fastest growing also over the forecast period. Sales are still growing from a very low base, even though they were boosted in 2018 when Spendrups Bryggeri AB expanded its Nygårda brand with Nygårda Pear, Raspberry and Fruit Soda.

Organic coffee represents half organic beverages value sales

The focus on organic extensions of organic coffee remained strong in 2018. Organic coffee saw significant growth in off-trade value sales in 2018, despite high volume sales.

COMPETITIVE LANDSCAPE
Löfbergs Lila remains number one in organic beverages

Löfbergs Lila AB remained the leading player in terms of off-trade value sales in 2018. It was the first big coffee company in Sweden, commencing at a time when there was little demand.

Private label products continue to lose out to branded ones

The value share of private label organic beverages continued to drop in 2018. Swedes look for high-end products as the economy performs well, at least in comparison to several other EU countries, and the population is growing.

Unit prices of organic soft drinks drop, while those of organic hot drinks increase

The average unit price of organic hot drinks continued to increase in 2018, as coffee unit prices surged due to launches of coffee products from specific regions, with specific roasting methods and smaller packaging solutions. The average unit price of organic soft drinks dropped, although marginally, as organic nectars became cheaper.

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Organic Beverages in Sweden

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Sweden - Category analysis

HEADLINES

PROSPECTS

Most beverages categories have organic variants
Organic non-cola carbonates achieves the strongest sales growth
Organic coffee represents half organic beverages value sales

COMPETITIVE LANDSCAPE

Löfbergs Lila remains number one in organic beverages
Private label products continue to lose out to branded ones
Unit prices of organic soft drinks drop, while those of organic hot drinks increase

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Sweden - Industry Overview

EXECUTIVE SUMMARY

Finding the right health and wellness segment is the key to surging sales
Fortified/functional, better for you and organic beverages drive sales
Coca-Cola Enterprises Sverige remains the clear leading player in HW beverages in 2018
Internet retailing grows fastest, while modern grocery retailers dominates
HW beverages will continue to achieve strong sales growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources