Executive Summary

Mar 2019
PROSPECTS
Organic label and the Swiss culture

As Switzerland continues to be one of the leading countries for organic consumption in Western Europe and has one of the largest per capita spending of organic products across the world, the organic products category is showing impressive growth. In Switzerland, consumers purchase organic beverages as they perceive them to be of higher quality and “better for them” than non-organic offerings; they follow an organic diet to avoid consuming products with additives and seek to contribute to the improvement of biodiversity through their everyday purchases.

The organic race: innovations across all beverage categories

As demand for health and wellness products grow, companies are widely expanding into organic offerings. 2018 saw an important number of organic innovations, both in hot drinks and soft drinks, from new flavours, ingredients and a packaging standpoint.

COMPETITIVE LANDSCAPE
Swiss consumers continue to trust private label

Across both soft drinks and hot drinks, private labels continues to lead with an important number of new product launches. Coop and Migros are still disputing their first place in organic product offerings with impressive shares in fresh coffee, tea, concentrates, juice and non-cola carbonates.

Biotta continues to dominate juice

The Swiss brand Biotta continues to gain traction in organic juice yet is starting to slowly lose share to competing brands and private label. Despite this, Biotta remains the leader in organic fruit/vegetable juices, organic 100% juice and organic nectars.

Can smaller brands and discounters thrive in organic beverages?

As the consumption of organic products is also often associated with a preference for local brands and a tendency of going against big multinationals, there is an opportunity for both discount and independent brands to make their mark in the organic category. In today’s world of hyper-connectivity and globalisation, consumers are now more educated than ever regarding product origin and social responsibility, therefore with proper marketing and improved distribution, independent brands could win the hearts of Swiss consumers.

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Organic Beverages in Switzerland

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Switzerland - Category analysis

HEADLINES

PROSPECTS

Organic label and the Swiss culture
The organic race: innovations across all beverage categories

COMPETITIVE LANDSCAPE

Swiss consumers continue to trust private label
Biotta continues to dominate juice
Can smaller brands and discounters thrive in organic beverages?

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Positive macro environmental conditions for health and wellness products
Enlightened and more mindful consumption
A highly competitive environment with intense regulations
Growth of alternative retailers ensures wider product availability
Consumer health is going mainstream

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources