As Switzerland continues to be one of the leading countries for organic consumption in Western Europe and has one of the largest per capita spending of organic products across the world, the organic products category is showing impressive growth. In Switzerland, consumers purchase organic beverages as they perceive them to be of higher quality and “better for them” than non-organic offerings; they follow an organic diet to avoid consuming products with additives and seek to contribute to the improvement of biodiversity through their everyday purchases.
As demand for health and wellness products grow, companies are widely expanding into organic offerings. 2018 saw an important number of organic innovations, both in hot drinks and soft drinks, from new flavours, ingredients and a packaging standpoint.
Across both soft drinks and hot drinks, private labels continues to lead with an important number of new product launches. Coop and Migros are still disputing their first place in organic product offerings with impressive shares in fresh coffee, tea, concentrates, juice and non-cola carbonates.
The Swiss brand Biotta continues to gain traction in organic juice yet is starting to slowly lose share to competing brands and private label. Despite this, Biotta remains the leader in organic fruit/vegetable juices, organic 100% juice and organic nectars.
As the consumption of organic products is also often associated with a preference for local brands and a tendency of going against big multinationals, there is an opportunity for both discount and independent brands to make their mark in the organic category. In today’s world of hyper-connectivity and globalisation, consumers are now more educated than ever regarding product origin and social responsibility, therefore with proper marketing and improved distribution, independent brands could win the hearts of Swiss consumers.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Switzerland with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Switzerland market research report includes:
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