Organic Beverages in Taiwan

PROSPECTS

Rising awareness of organic beverages despite negligible sales

Recent years have seen a major proliferation in packaged food containing organic ingredients. The background to the emergence of this trend is the numerous major food contamination scandals that have rocked Taiwan over the course of the past decade.

Organic packaged food remains the domain of more affluent consumers

Although demand for organic food is spreading among Taiwan population, these products appeal almost exclusively to more affluent mid-income and high-income consumers. The most obvious reason is that organic packaged food comes a price premium.

COMPETITIVE LANDSCAPE

Private label products dominate sales of organic beverages

The majority of the very few organic beverages that are available on retail shelves in Taiwan are sold under private label. Organic products from major international brands are seen only rarely in Taiwan and the majority of organic products originate from small local farms and distributors.

Many of Taiwan’s organic beverages are imported from Japan

Products imported from Japan are common in organic beverages in Taiwan. Many of these products are distributed via high-end supermarket chains such as Jason’s, which are located within department stores.

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