Executive Summary

Apr 2019
PROSPECTS
Organic beverages witnesses healthy growth

Organic beverages witnessed solid retail value growth in 2018, albeit from a small base. With increased spending power and rising health consciousness, more consumers are opting for organic variants.

Organic beverages target high socioeconomic groups

Organic beverages continues to target high-income consumers with its hefty average unit price. Although consumer spending power has gradually increased over the review period, mass consumers still cannot afford to consume organic beverages on a daily basis.

Organic fresh coffee is the fastest-growing organic beverage

Organic fresh coffee continued to achieve solid growth in 2018. The coffee-drinking culture has been increasingly prevalent in Thailand over the review period as the expansion and popularity of coffee specialist chains has raised consumers’ awareness of the different types of coffee available.

COMPETITIVE LANDSCAPE
Green Net Coop is the top player

Green Net Coop remained the leading player in organic beverages in 2018. The company is also a Thai social enterprise that works to link sustainable farmers and community enterprises with consumers.

Local players lead in this highly fragmented category

Organic beverages is an extremely fragmented category and appeals to a highly niche consumer base of affluent consumers. By 2018, the category had still not achieved significant size.

Competitive organic beverages landscape remains fragmented

Organic beverages remained a fragmented category in 2018 consisting of numerous small-scale players. This is because consumers and manufacturers of organic beverages value quality over mass production.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Organic Beverages in Thailand

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in Thailand - Category analysis

HEADLINES

PROSPECTS

Organic beverages witnesses healthy growth
Organic beverages target high socioeconomic groups
Organic fresh coffee is the fastest-growing organic beverage

COMPETITIVE LANDSCAPE

Green Net Coop is the top player
Local players lead in this highly fragmented category
Competitive organic beverages landscape remains fragmented

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in Thailand - Industry Overview

EXECUTIVE SUMMARY

Ongoing growth for health and wellness in 2018
Online connectivity and marketing campaigns raise awareness of nutrition
Value shares of domestic and international players are comparable
Modern grocery retailers remain and important channel for health and wellness
Health and wellness set to experience further growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources