Executive Summary

Mar 2019
PROSPECTS
Positive performance for organic beverages but most categories remain niche

Organic beverages is growing strongly and has a positive outlook. However, there are various categories within it that still play a very limited role.

Organic tea accounts for a large share of tea sales

Organic tea is responsible for a large share of total tea value sales in the country. This means that organic tea is one of the most successful organic beverages in terms of impact.

Organic fruit/vegetable juice records value growth while regular juice remains under severe pressure

Juice in general is experiencing a decline because of the fierce discussion about the sugar content in soft drinks. Remarkably enough, organic fruit/vegetable juice is still registering considerable growth in both volume and value terms.

COMPETITIVE LANDSCAPE
Domestic player Koninklijke Wessanen NV leads sales

In general, the major players in beverages are less successful in organic beverages. The main reason for this is that consumers find small-scale, artisanal production more suitable for organic drinks.

Unilever Nederland BV is expected to launch its Pukka Tea in mainstream channels

Organic tea in general is a high-growth category and the success of Koninklijke and its Clipper tea brand illustrates that it is possible to quickly capture a significant value share in it with the right positioning. The expectation is that Unilever Nederland BV will make a move soon to become a major player in organic tea.

Yogi Tea GmbH builds a strong position outside supermarkets

Yogi Tea GmbH is the third-largest player in organic beverages. The company owes its strong position to the its distribution network, which includes major health-orientated retailers such as Holland & Barrett.

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Organic Beverages in the Netherlands

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Beverages in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Beverages in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Positive performance for organic beverages but most categories remain niche
Organic tea accounts for a large share of tea sales
Organic fruit/vegetable juice records value growth while regular juice remains under severe pressure

COMPETITIVE LANDSCAPE

Domestic player Koninklijke Wessanen NV leads sales
Unilever Nederland BV is expected to launch its Pukka Tea in mainstream channels
Yogi Tea GmbH builds a strong position outside supermarkets

CATEGORY DATA

Table 1 Sales of Organic Beverages by Category: Value 2013-2018
Table 2 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 5 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Health and Wellness in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy living trend is the major driver for growth in health and wellness
Consumers are avoiding sugar and want natural food and beverages
Large multinationals dominate
Supermarkets increase their health and wellness ranges substantially
Positive economic development will help health and wellness achieve further growth

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources