Organic beverages is growing strongly and has a positive outlook. However, there are various categories within it that still play a very limited role.
Organic tea is responsible for a large share of total tea value sales in the country. This means that organic tea is one of the most successful organic beverages in terms of impact.
Juice in general is experiencing a decline because of the fierce discussion about the sugar content in soft drinks. Remarkably enough, organic fruit/vegetable juice is still registering considerable growth in both volume and value terms.
In general, the major players in beverages are less successful in organic beverages. The main reason for this is that consumers find small-scale, artisanal production more suitable for organic drinks.
Organic tea in general is a high-growth category and the success of Koninklijke and its Clipper tea brand illustrates that it is possible to quickly capture a significant value share in it with the right positioning. The expectation is that Unilever Nederland BV will make a move soon to become a major player in organic tea.
Yogi Tea GmbH is the third-largest player in organic beverages. The company owes its strong position to the its distribution network, which includes major health-orientated retailers such as Holland & Barrett.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Beverages industry in Netherlands with research from Euromonitor's team of in-country analysts.
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The Organic Beverages in Netherlands market research report includes:
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