Organic beverages remained a niche category in the United Arab Emirates in 2021. These products are rarely seen on retailers’ shelves and on-trade distribution is limited to relatively few high-end establishments.
One of the major reasons for the niche status of organic beverages in the United Arab Emirates is that these products generally have very high unit prices in comparison with standard, non-organic options. Furthermore, with naturally healthy beverages and better for you beverages generally widely available at more affordable prices, health-conscious consumers have numerous healthy beverage options available to them.
Many of the leading manufacturers and distributors of beverages operating in the United Arab Emirates have so far shied away from entering organic beverages due to the strict labelling requirements that exist in the country. The national government of the United Arab Emirates has implemented strict protocols on the labelling of all organic products under the Emirates framework of standardisation and these protocols often go well beyond what is required in the source countries of imported organic beverages.
With sales of organic beverages remaining negligible in the United Arab Emirates at the end of the review period, there are few prospects for the category to emerge strongly during the forecast period. Limited distribution, high prices in comparison with standard products and other health and wellness options in addition to low consumer awareness are all likely to ensure that category’s sales remain negligible.
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Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.See All of Our Definitions
This report originates from Passport, our Organic Beverages research and analysis database.
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