Organic Beverages in the United Kingdom

PROSPECTS

Increasing consumer interest in organic hot drinks

As consumer attention is increasingly focused on health and wellness, demand for organic beverages is increasing in the UK. This growing interest in organic beverages is particularly evident in hot drinks, more specifically in organic coffee and organic tea, which recorded strong growth in 2018.

Strong competition from fortified/functional beverages

Organic beverages, especially organic soft drinks, are experiencing strong competition from fortified/functional beverages as consumers are paying more attention to the functional proprieties of their drinks than organic benefits due to their increasingly frenetic lifestyles. The growing demand for FF fruit/vegetable juice and FF bottled water is expected to affect sales of organic fruit/vegetable juice over the forecast period.

Internet retailing boosts sales of organic beverages

Internet retailing boosted sales of organic beverages in 2018. This success is due to the opportunity to have fresh organic beverages delivered to your home, creating a direct relationship between producers and customers, which can reduce the unit price of products.

COMPETITIVE LANDSCAPE

Unilever UK Ltd launches a new Pukka Organic range

Unilever UK Ltd leads organic beverages with its Pukka Herbs brand, gaining share in 2018. The company continues to invest in its brand, introducing a new organic herbal latte range, Pukka Organic Lattes, in summer 2018.

Belvoir Fruit Farms benefits from the health and wellness trend

As concentrates are perceived as unhealthy and full of artificial ingredients, consumers are switching to organic liquid concentrates. Belvoir Fruit Farms’ products have benefitted from this trend as they are regarded as premium, healthier alternatives to non-organic liquid concentrates.

New partnership for Clipper Teas Ltd

Clipper Teas continued to increase its value sales in 2018 thanks to its new partnership in the foodservice sector with Virgin Trains, whereby around one million Clipper teas are served on board. The company also introduced a large-scale on-pack promotion of Clipper’s green tea in the retailing sphere, which gave consumers the opportunity to claim a free bar of Seed and Bean’s organic dark chocolate in four flavours when purchasing a tea.

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