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Organic Beverages in the US
January 2021
2020 IMPACT
Organic tea continues to do well, whilst organic coffee suffers
Organic tea has continued to perform well in 2020, and the category continues to be a significant growth driver for the category. As consumers reached for tea in retail, many focused on organic brands.
Organic soft drinks sees a turnaround in growth through organic juice
Interest in organic soft drinks waned for the past few years. The premium segment ceased to draw in sales as consumers became more interested in other added-value offerings, such as fortified/functional beverages, which offered more concrete benefits, rather than the more sustainability-focused attributes that the organic label carries.
RECOVERY AND OPPORTUNITIES
Sustainability trends will remain a growth driver for organic hot drinks
The disruption in sales of products with sustainability-focused attributes is not expected to endure for long. Organic hot drinks is expected to return to higher growth in 2021, overtaking the current value growth of organic soft drinks and returning to pre-pandemic expectations.
Growth in organic soft drinks set to slow as growth in organic juice tapers off
Organic soft drinks is expected to continue growing in the forecast period, although growth is expected to slow down in the latter years. Most of this growth will be due to organic fruit/vegetable juice.
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Overview:
Understand the latest market trends and future growth opportunities for the Organic Beverages industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Beverages industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Organic Beverages in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Organic Beverages in USA?
What are the key health and wellness concerns driving sales in Organic Beverages?
Is Organic Beverages a dynamic niche or mainstream concern in USA?
Which are the leading brands in Organic Beverages in USA?
How are products distributed in Organic Beverages in USA?
How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
Where is future growth expected to be most dynamic?
Organic Beverages in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Organic tea continues to do well, whilst organic coffee suffers
Organic soft drinks sees a turnaround in growth through organic juice
RECOVERY AND OPPORTUNITIES
Sustainability trends will remain a growth driver for organic hot drinks
Growth in organic soft drinks set to slow as growth in organic juice tapers off
CATEGORY DATA
Table 1 Sales of Organic Beverages by Category: Value 2015-2020Table 2 Sales of Organic Beverages by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Organic Beverages: % Value 2016-2020Table 4 LBN Brand Shares of Organic Beverages: % Value 2017-2020Table 5 Distribution of Organic Beverages by Format: % Value 2015-2020Table 6 Forecast Sales of Organic Beverages by Category: Value 2020-2025Table 7 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
Health and Wellness in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020Table 10 Sales of Health and Wellness by Category: Value 2015-2020Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Organic Beverages
Organic Fresh Coffee
Organic Instant Coffee
Organic Black Tea
Organic Fruit/Herbal Tea
Organic Green Tea
Organic Chocolate-based Flavoured Powder Drinks
Organic Plant-based and Malt-based Hot Drinks
Organic Non-Cola Carbonates
Organic Liquid Concentrates
Organic Powder Concentrates
Organic 100% Juice
Organic Juice Drinks (up to 24% Juice)
Organic Nectars (25-99% Juice)
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Gain competitive intelligence about market leaders
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This report originates from Passport, our Organic Beverages research and analysis database.
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