Executive Summary

Mar 2019
PROSPECTS
Consumers fail to understand benefits of organic packaged food

Organic packaged food is extremely small in Argentina. While over the review period, the category registered significant growth, sales remained low.

Organic packaged food present in specialist stores and some supermarkets

Internal demand for organic packaged food is very low and therefore the development of distribution channels also remains low for this product. Organic packaged food can be purchased from independent organic shops and some supermarkets that have specialised aisles, especially the Wal-Mart chain.

Category concentrated amongst several products

Sales of organic packaged food are concentrated amongst a limited number of products. The most important is organic dairy followed by organic prepared baby food.

COMPETITIVE LANDSCAPE
Concentrated landscape

Although there are approximately 1,500 companies that offer organic products, according to the Argentine Movement for Organic Production, the vast majority is focused on unpackaged organic food. Among the main organic products, fresh food and vegetables stand out.

Production focuses on exports

Argentina is consolidated in the world for its certified organic production, and ranks second in the world for certified organic surface with 3.2 million hectares.

New system allows consumers to find certified organic points of sale

At the end of 2016, the Argentine Movement for Organic Production and the Ministry of Agribusiness of the Nation developed the website www.guiaorganica.

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Organic Packaged Food in Argentina

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Packaged Food in Argentina - Category analysis

HEADLINES

PROSPECTS

Consumers fail to understand benefits of organic packaged food
Organic packaged food present in specialist stores and some supermarkets
Category concentrated amongst several products

COMPETITIVE LANDSCAPE

Concentrated landscape
Production focuses on exports
New system allows consumers to find certified organic points of sale

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 5 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Argentina - Industry Overview

EXECUTIVE SUMMARY

Problematic economic scenario in 2018
Innovation plays role in new launches of health and wellness food and beverages
Leading companies lose ground to local players
Discounters performs well
Mild economic rebound predicted for 2019

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources