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Country Report

Organic Packaged Food in

Organic Packaged Food in Australia

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Moderate growth expected in organic packaged food due to supply issues

Over the forecast period, organic packaged food is expected to register moderate annual increases in value sales, with growth set to be considerably lower than over the review period. One reason for the anticipated slowdown in growth is that demand for organic packaged food is likely to continue outstripping the supply of these products, which means that some products are expected to be available only intermittently.

Greater accessibility thanks to widening distribution

The distribution of organic packaged food is set become wider over the forecast period, meaning that consumers will have better access to these products. One main reason for this is the ongoing expansion of the private label organic packaged food ranges of major retailers such as Woolworths and Aldi.

High unit prices mean that demand for organic food is limited to affluent minority

Despite the anticipated improvements in the accessibility and affordability of organic packaged food, the prices of these products remain very high in comparison with the standard equivalent products. Demand for organic packaged food products is therefore set to remain largely confined to higher-income consumers for the foreseeable future.

COMPETITIVE LANDSCAPE

Woolworths leads sales of organic packaged food

Grocery retailer Woolworths remained the overall leader in organic packaged food in 2017 due to the popularity of its three private label lines Woolworths, Macro and Macro Organic. Recent years have seen Woolworths pursue a strategy of strengthening the presence of its private label products in organic packaged food and forms part of the retailer’s wider strategy of expanding the range of value-added products on offer within its private label portfolio.

Bellamy’s Australia is the leading branded player in organic packaged food

Bellamy’s Australia ranked second overall in organic packaged food in 2017 thanks to its near-monopoly in organic milk formula. In addition to organic infant formula, Bellamy’s is also present in organic dried baby food.

Dairy producers Parmalat and Five AM Life remain strong, ahead of Only Organic

Parmalat Australia Pty Ltd was third in organic packaged food in 2017, thanks to its strength in organic milk. The company’s Pure Organic is the leading brand in both organic reduced fat milk and organic standard milk.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Australia - Category analysis

HEADLINES

PROSPECTS

Moderate growth expected in organic packaged food due to supply issues

Greater accessibility thanks to widening distribution

High unit prices mean that demand for organic food is limited to affluent minority

COMPETITIVE LANDSCAPE

Woolworths leads sales of organic packaged food

Bellamy’s Australia is the leading branded player in organic packaged food

Dairy producers Parmalat and Five AM Life remain strong, ahead of Only Organic

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness concerns remain a key focus for Australian consumers

The turn against sugar continues full force

Major players make health and wellness a priority

Supermarkets a key channel for ensuring the distribution of healthier food and beverage options

A focus on healthy living shows no signs of letting up

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Moderate growth expected in organic packaged food due to supply issues

Greater accessibility thanks to widening distribution

High unit prices mean that demand for organic food is limited to affluent minority

COMPETITIVE LANDSCAPE

Woolworths leads sales of organic packaged food

Bellamy’s Australia is the leading branded player in organic packaged food

Dairy producers Parmalat and Five AM Life remain strong, ahead of Only Organic

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in Australia - Category analysis

HEADLINES

PROSPECTS

Moderate growth expected in organic packaged food due to supply issues

Greater accessibility thanks to widening distribution

High unit prices mean that demand for organic food is limited to affluent minority

COMPETITIVE LANDSCAPE

Woolworths leads sales of organic packaged food

Bellamy’s Australia is the leading branded player in organic packaged food

Dairy producers Parmalat and Five AM Life remain strong, ahead of Only Organic

CATEGORY DATA

Health and Wellness in Australia - Industry Overview

EXECUTIVE SUMMARY

Health and wellness concerns remain a key focus for Australian consumers

The turn against sugar continues full force

Major players make health and wellness a priority

Supermarkets a key channel for ensuring the distribution of healthier food and beverage options

A focus on healthy living shows no signs of letting up

MARKET DATA

SOURCES

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