Organic packaged food recorded stronger retail value and volume growth in 2020 compared to 2019. The COVID-19 pandemic reinforced consumers’ perception of organic food as healthy and clean at a time when food provenance was an increasingly important topic.
Producers of organic packaged food were successful in responding to consumers’ growing health concerns in 2020, notably in the context of the COVID-19 pandemic. Many targeted new organic products at parents seeking healthier packaged food for their children.
Bellamy’s Australia Ltd remained the leader in organic packaged food in 2020, edging further ahead of second-ranked Woolworths Ltd (Australia) due to its dominant position in organic baby food. Here, it is the sole player in organic milk formula and is overwhelmingly dominant in organic dried baby food.
Following a decline in 2021, organic packaged food is expected to record increasing retail value growth at constant 2020 prices for the remainder of the forecast period. Organic baby food is set to offer the best prospects and is expected to overtake organic dairy to become the largest category by 2023.
Organic packaged food is well positioned for growth as a result of consumers’ increasing focus on sustainability. The organic label is commonly associated with clean practices and a drive to reduce waste.
Some of Australia’s major organic farmers are leading a drive towards making organic produce more accessible to Australian consumers as much of the country’s organic produce is currently exported. At the same time, much of the organic baby food sold in Australia, for example, is made from organic produce grown in countries such as China.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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