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Organic packaged food meets Belgian consumers’ demand for healthy and environmentally friendly products that are produced without the use of pesticides, and that contain few or no additives and preservatives. In a society where agro-business and packaged food production often face criticism for their harmful and anti-environmental practices, citizens increasingly care about their health.
Belgian consumers are highly confident that organic products offer higher quality, greater safety and a lower environmental impact than their non-organic counterparts. Consumers are buying organic more frequently, encouraged by widening distribution via mainstream grocery retailers.
Organic milk formula is expected to be one of the faster-growing areas over the forecast period. Parents continue to seek high-quality products for their children and consider organic variants to offer assurance.
Organic packaged and non-packaged food development has long been a speciality of private label players, which continue to lead sales in this area and to expand their product portfolios. 2019 saw the continued reign of Delhaize ‘Le Lion’ SA, Carrefour Belgium SA/NV and Etn Franz Colruyt NV in organic packaged food.
Due to the strong presence of private label in organic packaged food in Belgium, growth is usually dependent upon wider distribution and outlet growth. Discounters continue to increase their offer in terms of quantity and quantity, thus gaining sales share within organic packaged food at the expense of traditional retailers.
As demand for organic bread grows, consumers are shifting from artisanal bakers to supermarkets, including discounters. Artisanal bakeries sell high-quality products at high prices, and supermarkets and discounters are beginning to match this quality and offer it at a lower price point.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in Belgium market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.