In 2020, organic packaged food experiences a boost in demand due to the COVID-19 pandemic as local consumers try to make healthier choices during lockdown. For example, demand for organic dairy grows in 2020 as companies make diverse launches.
As consumers increasingly favour clean products in 2020, the transition towards more organic product lines in breakfast cereals continues to accelerate. In fact, younger consumers are increasingly paying more attention to what they consume, and prefer organic for both health and ethical concerns.
Historically, high pricing was perhaps the main hindrance to the development of organic products in Belgium. Over the review period, the average unit price of organic packed food marketed by grocery retailers under private label offerings has been declining.
In 2021, organic packaged food is set to post slightly slower retail current value growth. However, throughout the rest of the forecast period organic packaged food is set to return to strong growth which will be sustained until 2025.
Since organic packaged food continues to rapidly grow within health and wellness packaged food, mergers and/or acquisitions are likely to remain key strategies for players in the forecast period. The current value growth potential from mergers and/or acquisition will present a strategic endeavour especially for larger companies in the forecast period.
Legislation from the European Union on organic products is set to evolve over the forecast period and key players in organic packaged food will have to adjust to these new rules. In 2021, a new set of rules will come into effect with aims to ensure fair competition for farmers, prevent fraud and maintain consumer trust.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Organic Packaged Food research and analysis database.
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