Organic packaged food performed well as a result of COVID-19 in 2020, with rice pasta and noodles recording the highest current value growth increase, which was double its 2019 growth. Organic honey also performed strongly, but this was a continuation of a trend over the review period.
Bio Bulgaria passed out Hipp as the leading player in organic packaged food in 2020. Its brand Harmonica was one of the first organic products to appear on shelves in Bulgaria and it now has extensive distribution, both in health stores and modern grocery.
Baby food is the largest product area in organic packaged food. Bulgarian parents try to purchase the best food they can afford for their children, especially for their babies.
Organic packaged food benefitted from COVID-19, with healthy value growth. However, growth will be more muted over the forecast period, and will be lower than during the review period.
The major issue with organic is its affordability. However, the expansion of private label has lowered retail prices and will continue to do so over the forecast period.
It is expected that organic packaged food will not perform as well over the review period, as consumers become more price sensitive, due to the economic fallout of COVID-19. Naturally healthy will benefit as a result but consumers will also look for local and preservative-free, in place of organic.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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