Value sales of organic packaged food are negligible in Chile, with only one product area registering any registering significant value sales and that is organic baby food. While organic baby food registered double digit value growth in 2020, this was well below the value growth that had been experienced over the review period, as growth begins to falter.
Though organic products in Chile are starting to appear in more product areas, value sales are negligible. One exception is organic prepared baby food.
Other product areas are seeing some growth. One area in particular is organic chocolate and there are growing range in supermarkets, Jumbo and Lider, as well in pharmacy chain Cruz Verde.
Organic packaged food is the smallest health and wellness product area in Chile. While it has been growing strongly over the review period, though from a very small base, it is expected that current value growth will be significantly lower over the forecast period.
In 2018, Chile and the European Union reached a new agreement concerning equivalence of production norms, which will thereby facilitate exports of Chilean products to the EU. Local producers of organic fruit (especially apples) have progressed considerably in recent years.
It is expected that organic packaged food will not perform as well as over the review period, as consumers become more price sensitive, due to the economic fallout of COVID-19. Naturally healthy will benefit as a result but consumers will also look for local and preservative-free, in place of organic.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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