In what was already a very small product area, organic packaged food registered value decline in 2020. The high prices of organic packaged food is deterring Colombian consumers and with COVID-19 causing economic uncertainty, consumers rejected organic packaged food in 2020.
Mah! Colombia, a subsidiary of Mah! Brands, is the key player in organic packaged food in Colombia. The company has the only brand with a significant retail value share.
Certification as an organic producer is costly for local companies and for packaged food, productions costs are even higher due to a reliance on imported ingredients and costly transportation costs. As a result, the little local organic production that does happen in Colombia focuses on local fruit and vegetables, as well as coffee.
Organic packaged food suffered value decline in 2020, as consumers were not willing to pay the price premium that comes with organic as economic uncertainty due to COVID-19 made consumers more price sensitive. Positive value growth is expected to return over the forecast period, particularly if there is no long-term economic fallout from COVID-19.
Organic baby food is the only product area with significant sales in organic packaged food in Colombia. Examples of organic brands are Mah!, Be Evolution, and Gerber Organic.
While retailers have introduced private label lines in many areas of health and wellness packaged food. there is yet to be any significant development within organic packaged food.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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