Organic Packaged Food in Denmark

PROSPECTS

Denmark has the highest organic ratio in the world

Even though the figure refers to overall annual food consumption, in packaged food the ratio is still very significant. Moreover, there is increasing demand from abroad for Danish organic products; producers in Denmark, therefore, have to increase their output.

Organic products equal high quality in people’s minds

There are several reasons behind the organic boom being witnessed in Denmark. Danes connect organic products with high quality, according to Retail Institute Scandinavia.

More organic product shelf space simplifies purchasing decisions

In Denmark, organic products take up a significant amount of shelf space compared to a decade ago. This makes Danish consumers feel that organic products are not something extraordinary, but a part of everyday grocery shopping.

COMPETITIVE LANDSCAPE

Private label is among the leading players in organic packaged food

The general view of private label in Denmark has improved from year to year. The most successful example of organic private label is Änglamark by Coop Danmark A/S.

Domestic brands enjoy greater customer trust

The origin of organic products is becoming a frequently discussed topic in Denmark, as Danes are increasingly worried about the additional pollution caused by products being transported over long distances. Moreover, the strict Danish organic control system provides an extra layer of trust that some organic products from abroad lack.

Arla Foods Amba leads organic packaged food

The Danish dairy giant increased its sales of organic packaged food in 2018 and remained the most significant domestic player. Arla increasingly positions its brands as environmentally-friendly, posting pictures of happy Danish cows on green fields, trying to deliver the whole “organic universe” to the customer.

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