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Country Report

Organic Packaged Food in

Organic Packaged Food in Denmark

20 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ambitious goal set in 2017 by dairy giant Arla will ensure continued strong growth

Arla Foods held strong stable value share in organic packaged food in 2017. As such, initiatives and new launches by Arla have a great effect on the category’s overall performance.

New product developments from major players boost value sales in 2017

Although Danes have the highest consumption of organic packaged food in the world per capita, the category continued to perform strongly in 2017. Value growth picked up in 2016 and 2017 after slow growth in previous years, partly due to a high degree of new product development.

Organic becoming increasingly mainstream, growing in rural areas

Traditionally, organic packaged food has mainly been restricted to urban areas in Denmark. However, over the review period, the dynamics gradually started to change.

COMPETITIVE LANDSCAPE

Domestic dairy giants maintain dominance with an array of new product launches

Arla Foods and Thise Mejeri led organic packaged food in 2017. While both players lost value share during the review period, they successfully defended their positions.

Private label expansion places pressure on value brands

Organic private label managed to retain its value share over the review period. Despite rising competition from major branded players, private label succeeded in improving the perception of its organic packaged food.

Wave of new premium organic packaged food boosts value performance of pure organic players

While organic packaged food witnessed a wide number of new brand launches from major players, such as Arla, as well as private label players, the strongest product innovation came from premium niche players, such as Urtekram, Arvid Nordquist and Hanegal. For example, in 2017, Urtekram introduce organic vegetarian steaks, breakfast cereals that also are free from gluten, dried fruit and coconut oil.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Denmark - Category analysis

HEADLINES

PROSPECTS

Ambitious goal set in 2017 by dairy giant Arla will ensure continued strong growth

New product developments from major players boost value sales in 2017

Organic becoming increasingly mainstream, growing in rural areas

COMPETITIVE LANDSCAPE

Domestic dairy giants maintain dominance with an array of new product launches

Private label expansion places pressure on value brands

Wave of new premium organic packaged food boosts value performance of pure organic players

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

Strong growth continues

The health and wellness trend shapes demand

Manufacturers sharpen their focus on health and wellness related products

Increased internet usage impacts health and wellness in various ways

Growth is expected over the forecast period

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ambitious goal set in 2017 by dairy giant Arla will ensure continued strong growth

New product developments from major players boost value sales in 2017

Organic becoming increasingly mainstream, growing in rural areas

COMPETITIVE LANDSCAPE

Domestic dairy giants maintain dominance with an array of new product launches

Private label expansion places pressure on value brands

Wave of new premium organic packaged food boosts value performance of pure organic players

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Overview

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Table of Contents

Organic Packaged Food in Denmark - Category analysis

HEADLINES

PROSPECTS

Ambitious goal set in 2017 by dairy giant Arla will ensure continued strong growth

New product developments from major players boost value sales in 2017

Organic becoming increasingly mainstream, growing in rural areas

COMPETITIVE LANDSCAPE

Domestic dairy giants maintain dominance with an array of new product launches

Private label expansion places pressure on value brands

Wave of new premium organic packaged food boosts value performance of pure organic players

CATEGORY DATA

Health and Wellness in Denmark - Industry Overview

EXECUTIVE SUMMARY

Strong growth continues

The health and wellness trend shapes demand

Manufacturers sharpen their focus on health and wellness related products

Increased internet usage impacts health and wellness in various ways

Growth is expected over the forecast period

MARKET DATA

SOURCES

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