Organic packaged food witnessed a small increase in retail volume sales in 2021, as imported products started to be available again. Meanwhile, the economic situation improved, and there was no panic buying.
Many local players are entering the fray in organic packaged food in Egypt, mainly with fruits, vegetables, honey and edible oils. While these are among the main options in the category, there is a variety of other types of products like snacks and cooking ingredients via imports in specialised outlets in Egypt, although their prices are high.
Isis Co remained the dominant player in organic packaged food in 2021, due to its strength in organic olive oil, fruit snacks, honey, and rice. The player offers a wide variety of products under its eponymous brand umbrella.
Organic food is projected to see moderate retail volume and value (constant 2021 prices) CAGRs over the forecast period. Volume growth is set to be faster than value as the average retail (constant 2021 prices) unit price is predicted to decrease.
In Egypt, organic packaged food products have mainly been adopted by younger adults. These consumers tend to be more aware of global food concepts and trends, and they are more likely to perceive organic products as fresher and healthier options that justify higher prices.
While there remain limitations or challenges in terms of supply, product ranges and prices, organic packaged food is predicted to develop and grow in Egypt. The development potential of organic packaged food in Egypt is constrained by low domestic production, very high unit prices, gaps in terms of available product types and a general lack of education about the potential health and environmental benefits of organic products among local consumers.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Packaged Food research and analysis database.
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