Organic Packaged Food in Egypt

2020 IMPACT

Slowed growth as unit prices soar, leaving most consumers unable to purchase organic packaged food

Organic packaged food is anticipated to see slowed current value growth in response to the outbreak of COVID-19 in 2020 overall. Due to the financial backlash of the pandemic, unemployment rates have risen and therefore disposable incomes have decreased drastically.

Isis co remains the clear leads thanks to the sales witness in organic olive oil and honey

Isis Co will remain the clear leader in organic packaged food and will extend its retail value share significantly in 2020. Offering a wide variety of products under its eponymous brand, Isis Co holds strong positions in organic olive oil, rice, spreads and fruit snacks, as well as in organic honey, in which it introduced a new 32g pack at an attractive price towards the end of the review period.

Despite the government’s best efforts, consumers prefer imported organic packaged goods

Towards the end of the review period, the government of Egypt approved the country’s first organic farming bill. This legislation aims to prevent food producers from falsely claiming that their products are organic.

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