Growth in retail value sales of organic packaged food is set to almost double in 2020 from 2019. However, this increase is not significantly greater than trends seen over the review period, and the effect of the pandemic on demand has not been great.
Increasingly, dietary and health trends are driving demand for organic packaged foods are walking in step with sustainability trends. Greener trends have strengthened in Finland in 2020, partly because the lockdown has strengthened ideas of social responsibility, but also because COVID-19 has focused minds on creating a better, healthier world.
Growth in value sales of organic baby food is set to slow in 2020, although solid double-digit growth is still expected. Organic baby food continues to offer significant opportunities, with consumers of these products showing markedly less price sensitivity than other organic products, and the virus has accelerated the switch to organic as parents seek to give their children the best possible dietary outcomes.
Organic packaged food offers substantial opportunity going forward, with sales set to see strong growth over the forecast period. The main driver of this will be consumer health awareness, which has strengthened in the wake of the pandemic.
Manufacturers of well-established packaged food brands in Finland have solid potential to build sales on the back of rising organic demand by launching organic versions of their brands. Arla Oy, for example, launched a new organic Ingmariini spread made of butter and rapeseed, and has been able to use its strong brand equity to build sales.
Increasingly, consumers expect more than organic certification from producers. Producers that can offer the strongest possible position in terms of organic and ethical certification, as well as innovation in production and packaging will develop a strong competitive edge as a result.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Organic Packaged Food research and analysis database.
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