Organic Packaged Food in France

PROSPECTS

Organic packaged food benefits following a succession of food scandals

Organic packaged food continued to perform strongly in 2019. This can be largely attributed to a succession of food scandals in recent years, including concerns about the use of Bisphenol A in plastic packaging, the usage of pesticides and chemical fertilisers and concerns over fipronil in egg-based products.

All organic categories register growth as demand for organic and local products increases

All organic packaged food categories posted positive current value growth in 2019. Categories such as organic dairy and bread are notably benefiting from increasingly accessible prices.

New product development will remain strong as players seek to capitalise on organic boom

Many multinational or mass local players will continue to launch organic equivalents of well-established brands in the forecast period, which could affect the leaders in organic specialist retailers. However, rising local production, widening distribution and a growing consumer base, coupled with increasing brand or retailer loyalty should ensure growth in most channels in the forecast period.

COMPETITIVE LANDSCAPE

Increasing interest in organic packaged food further fragments the competitive landscape

Most conventional players are now interested in the potential of organic packaged food, thus further fragmenting the competitive landscape. For example, in order to offset an overall decline in baby food, both Nestlé France and Blédina have expanded their organic portfolios under their Naturnes and Blédina brands, thus directly competing with more established organic baby food players such as Hipp and Vitagermine.

Retailer Carrefour continues to lead the organic space 

The French retail giant Carrefour continued to lead organic packaged food thanks to its strength in the organic chilled, frozen and shelf-stable meat categories, as well as in organic spreads and edible oils. The company is expected to benefit from its Carrefour 2022 plan, which will see a significant expansion of its organic range.

Companies focus on sustainability as dairy experts and established players control the branded space

In 2019, the leading branded players continued to be dairy specialists and pioneers of organic packaged food back in the 1990s. Thanks to the strength of its Lactel brand in organic milk, Lactalis is notably one of the leading players overall.

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