Organic Packaged Food in France

2020 IMPACT

Organic packaged food benefits from health and wellness trend, which has been enhanced by COVID-19

Organic packaged food sees strong growth across all sub-categories in 2020 (bar one), thanks to the ongoing health and wellness trend which has been further enhanced by the event of COVID-19. Only one sub-category is in declining figures, namely organic cereal bars, for reasons already discussed in this report about the decline in cereal bars overall (deemed to be less healthy due to processing factors, fewer on-the-go snacking occasions, seen as a non-essential product, etc).

Organic baby food continues to attract attention, while organic olive oil shows stronger growth than traditional variants

Organic baby food continues to be a sub-category worth mentioning, despite the declines in sales seen and expected over the forecast period. Said declines are attributed to a declining birth rate, however, consumers typically tend to be less price-sensitive about the products they purchase for their children and therefore organic baby food continues to maintain a degree of appeal.

Private label Carrefour SA leads the way in organic packaged food

Private label Carrefour SA maintains its lead in the highly fragmented category of organic packaged food in 2020, thus demonstrating the growing strength of private labels in organic produce. There are a number of private labels in organic packaged food, albeit with smaller shares than the leader.

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