Despite the challenging economic climate and declining birth rates in Greece, organic baby food registered growth in retail volume sales over the review period and again in 2020 despite the disruption from COVID-19. While this was partly because volume sales were emerging from a low base, the category’s positive performance in this regard also reflected the fact that parents who can afford to do so will generally try to avoid cutting spending on health-oriented products for their children.
The increasing popularity of organic packaged food in Greece has spurred a flurry of product innovation in the category of organic chocolate confectionery, as players in chocolate confectionery seek to introduce new organic ingredients and flavours to their ranges to attract new customers. This includes Pavlidis SA which has introduced a new dark chocolate bar flavoured with sea salt.
Delta has launched a new product in organic yoghurt which is made from 100% Greek bio milk. This product is aimed at children over the age of six months and is sugar free.
Sales of organic honey are expected to grow during the forecast period, stimulated by the health and wellness trends established during the COVID-19 pandemic. During the COVID-19 pandemic many consumers turned to honey in order to boost their health and immunity, and organic honey in particular is expected to grow in popularity from 2022.
The organic trend is expected to be combined with the growing number of vegans and vegetarians in Greece in the coming years, as organic products marketed as plant-based proteins are expected to become more common in Greece in the forecast period.
Many players in packaged food are expected to expand their product lines in the forecast period to include new products that are classified as organic. In doing so, they aim to support their sales by appealing to the growing popularity of organic products in Greece more generally.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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