Organic Packaged Food in Hong Kong, China

PROSPECTS

Further positive growth expected as concerns over food safety continue to spread

Recent food safety scandals have led to increasing concern about the quality of the food available for mass consumption in Hong Kong. In particular, this has made consumers more open to the idea of organic packaged food.

Players increasingly highlighting the origin and ingredients of organic packaged food

More and more Hong Kong consumers are prioritising an absence of chemicals and additives in their food. In line with such rising health consciousness among local consumers, more food companies are choosing to highlight the origin and ingredients of their packaged food, which is seen as an effective tool for marketing organic products.

Organic staples and cooking ingredients are increasingly accessible

There are more organic food varieties becoming available and at an increasing number of retail outlets in Hong Kong. For example, Greendotdot.

COMPETITIVE LANDSCAPE

Organic milk formula brands continue to dominate sales

As sales of organic packaged food are dominated by organic milk formula, the leading players in organic packaged food are also the leading companies in organic milk formula: Hipp, Wyeth (HK), Holle Baby Food and Abbott Laboratories (HK). These players have generally established a very strong position in Hong Kong due to their reputations for high quality and product safety, enabling these company and their brands to take advantage of the still brisk trade in sales of milk formula to visitors from mainland China.

Holle’s TV sponsorship provides a general boost for organic baby milk products

Holle is an emerging organic milk brand in Hong Kong, which, in 2018, sponsored the local TV drama series “Who Wants A Baby?”. Riding on the increasing recognition offered to the brand and product from being associated with this TV drama, Holle became more familiar to its target audience, ie households and young families.

Kellogg’s Be Natural cereal bars record steady growth

Riding on its reliable brand image in breakfast cereals, Kellogg’s Be Natural cereal bars continue to steadily grow. Being sold as 5-pack boxes in supermarkets and single-serve portions in convenience stores, this accessibility and flexibility has made Be Natural an effective breakfast and snack choice for consumers.

Files are delivered directly into your account within a few minutes of purchase.