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Learn moreFeb 2020
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Recent food safety scandals have led to increasing concern about the quality of the food available for mass consumption in Hong Kong. In particular, this has made consumers more open to the idea of organic packaged food.
More and more Hong Kong consumers are prioritising an absence of chemicals and additives in their food. In line with such rising health consciousness among local consumers, more food companies are choosing to highlight the origin and ingredients of their packaged food, which is seen as an effective tool for marketing organic products.
There are more organic food varieties becoming available and at an increasing number of retail outlets in Hong Kong. For example, Greendotdot.
As sales of organic packaged food are dominated by organic milk formula, the leading players in organic packaged food are also the leading companies in organic milk formula: Hipp, Wyeth (HK), Holle Baby Food and Abbott Laboratories (HK). These players have generally established a very strong position in Hong Kong due to their reputations for high quality and product safety, enabling these company and their brands to take advantage of the still brisk trade in sales of milk formula to visitors from mainland China.
Holle is an emerging organic milk brand in Hong Kong, which, in 2018, sponsored the local TV drama series “Who Wants A Baby?”. Riding on the increasing recognition offered to the brand and product from being associated with this TV drama, Holle became more familiar to its target audience, ie households and young families.
Riding on its reliable brand image in breakfast cereals, Kellogg’s Be Natural cereal bars continue to steadily grow. Being sold as 5-pack boxes in supermarkets and single-serve portions in convenience stores, this accessibility and flexibility has made Be Natural an effective breakfast and snack choice for consumers.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in Hong Kong, China market research report includes:
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This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.