Compared with other types of baby food more heavily dependent on cross-border trade, the volumes sales loss of organic varieties in 2020 was buffered to a small extent by local consumption as the health crisis considerably reduced the number of Chinese visitors into the country over the year. Regardless of the COVID-19 pandemic, a number of Hong Kong parents still purchased organic dried and prepared baby food as staple foods instead of cooking baby food from scratch.
A considerable proportion of organic bread in Hong Kong is sold at individual bakeries. In 2019, sales of individual bakeries benefited from the atmosphere of localism, impacted by social unrest.
Home seclusion during 2020 on account of the COVID-19 health crisis increased cooking occasions, and rice attracted considerable extra demand as a key staple food for local consumers. Indeed, rice was one the best-performing packaged food products in 2020, and organic rice sales also soared.
Naturalness has been one of the key megatrends in packaged food in Hong Kong. Its significance has been especially apparent since the outbreak of COVID-19 when cooking at home became more frequent and immunity became more critical, making people more selective and cautious about their intake.
Hong Kong consumers are increasingly vigilant of their daily nutritional intake, and some of them regard premium honey as a crucial source of nourishment. Organic manuka honey has been embraced by Hong Kong consumers who value its extra antibacterial properties compared with normal honey.
Recent food safety scandals have led to increasing concern about the quality of the food available for mass consumption in Hong Kong. In particular, this has made consumers more open to the idea of organic packaged food.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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