Organic packaged food remains a very limited category in Indonesia and only organic rice is present. This is due mainly to the higher prices and limited distribution of organic food, which has held back the category’s development.
Organic products are seeing opportunities through availability in more channels. Traditionally, they were mostly available through specialist health stores; however, these products are now more available in supermarkets/hypermarkets.
As an agricultural country with a substantially rice-based agricultural economy, Indonesia’s organic rice is dominated by local manufacturers. Javara by Kampung Kearifan Indonesia PT remains popular as the focus of its brand is on organic and premium products.
As many Indonesian consumers are searching for new ways to live a healthier life, especially in the wake of COVID-19, demand for organic packaged food is expected to increase. The entrance at the end of the review period of more brands which are more affordable to a wider group of consumers should also support future sales.
Arla introduced organic powder milk formula in late 2019. This has shown that a portion of Indonesian consumers are more aware and accepting of the concept of organic and its benefit for their babies.
Sayurbox, an online platform for ordering fresh produce, emerged quickly in the market as the demand for online grocery increased with the large-scale social distancing policy due to COVID-19 in 2020. Consumers were less willing to go out and shop and looked for alternatives such as online grocery shopping.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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