Organic Packaged Food in Ireland

PROSPECTS

Increasing interest in product methods of food drives growth

Although per capita consumption in Ireland is lower than the EU average, there is a growing preference among Irish consumers to consume organic packaged food. Consumption of organic packaged food increased across the vast majority of categories in 2019, with organic frozen meat, seafood, fruit and vegetables, organic cheese and organic breakfast cereals all recording strong retail volume growth from small bases, while organic rice and organic cereal bars all witnessed minor retail volume declines.

Positive economy enables more consumers to purchase organic packaged food

Organic packaged food continued to record steady retail value growth over the review period in Ireland, with further solid growth expected over the forecast period. Thanks to a positive economic climate, many Irish consumers have the possibility to pay more for organic goods, which they are increasingly doing as more people are becoming aware of the benefits of organically grown ingredients, not least through more information becoming available on the internet, via social media and even instant messenger services.

Parents who seek the best for their children increasingly choose organic baby food

Products labelled as organic are becoming the go-to products for consumers who value their health, the environment and social impact food production might have. More often, consumers who choose organic are also concerned about the origin of the product, how it was made, whether living creatures where harmed and if the environment was negatively impacted.

COMPETITIVE LANDSCAPE

Glenisk retains its lead

Glenisk remained the leading player in organic packaged food in 2019, with the company having established itself as a trusted brand over the years. Glenisk dairy products continue to enjoy strong brand loyalty and the company has invested significantly in the promotion of its organic baby food range.

Private label continues to take share

Private label organic food continued to record value sales growth in 2019 due to its increasing availability in retail outlets in recent years. Nonetheless, the sales share of branded products has been increasing due to strong marketing and advertising in several categories, with the most notable being organic baby food brands.

Organix natural health launches organic savoury and protein snacks

The organic baby food company, Organix Natural Health, launched a new range of savoury and protein snacks under its Goodies label, tapping into the changing needs of millennials. The new packs of Jammie Monsters and Mini Space Cheese Bites claim to take an imaginative approach to engaging with children, and are “backed up with the reassurance of the natural Organix brand” according to the company’s website.

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