Organic Packaged Food in Ireland

PROSPECTS

Organic sales driven by consumer confidence

Organic packaged food is expected to continue to see solid growth over the forecast period, especially in light of rising disposable incomes due to the strong Irish economy. On top of that, consumers are becoming increasingly health conscious and organic food is perceived by many as offering the best level of nutrition.

Organic baby food continues to lead growth

Organic baby food is expected to be the fastest-growing area over the coming years. Many of the current products available in baby food are already positioned as organic mainly because parents continue to desire the very best for their children, but also have a need for convenience.

Organic is moving swiftly from niche to mainstream

Organic is becoming more mainstream and moving away from being niche. Pulses, grains and cereals are being influenced by the popularity of organic products.

COMPETITIVE LANDSCAPE

Glenisk Ltd ranks first in organic

Glenisk was the leading player in organic packaged food in 2018, with the company having built a strong following in recent years. Glenisk dairy products continue to enjoy strong brand loyalty and the company has invested significantly in the promotion of its organic baby food range.

Brands hold a strong position compared with private label

Private label organic food continued to record value sales growth due to its increasing availability in retail outlets in recent years. Nonetheless, the sales share of branded products has been increasing due to strong marketing and advertising in several categories, with the most notable being organic baby food brands.

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