Organic packaged food recorded strong growth in 2020 as many wealthier Irish consumers sought to provide their families with the best quality, most natural food which is free of traces of pesticide or artificial fertiliser, for example. All types of organic packaged food enjoyed increases in consumption during the health crisis, although many consumers focused on staple items such as breakfast cereals, cheese, rice, pasta and noodles and sauces, dressings and condiments in an effort to improve the quality of their daily consumption.
Many Irish consumers took to home cooking during the long periods of lockdown. Home cooking generally takes time, and, under normal circumstances, many consumers are not able to cook from scratch during the week, given their increasingly hectic lifestyles.
The strong association of organic packaged food with health and wellness supported growth in 2020, especially given the renewed emphasis on living a healthy lifestyle and with a natural diet during the pandemic. In addition, Irish products in general tend to have a natural image, given the strong agricultural heritage of the country.
Organic packaged food is set to record a minor constant 2020 retail value decline in 2021, followed by good ongoing growth over the remainder of the forecast period. All products are expected to achieve growth, with the exception of organic rice, pasta and noodles, which will record minor declines.
Some of the main issues faced by organic packaged food in Ireland have included the lack of knowledge about the properties of these products and the poorly developed distribution system. Educational activities will need to be conducted not only by producers and retailers, but also by the appropriate associations, even if they are sponsored by communities of organic manufacturers.
The distribution network for organic packaged foods is patchy in Ireland and lacks the organised process evident in the distribution of regular packaged food products. These products are primarily manufactured by small, local companies and the distribution system will require serious upgrades to match the standards of retailers, including professional, large warehouses, especially for fresh products, such as organic dairy.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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