Organic packaged food registered the highest current value growth after free from in health and wellness packaged food in 2021. Current value and volume growth was even higher than in 2020, as consumers increasingly look to support sustainable environmental practices and also eat healthily.
Organic has been slower to take off in Ireland than some other EU countries such as the UK and Germany. Irish consumers perceive Irish branded products to be of high quality especially for meat and dairy and are proud of their grass-fed herds and this appreciation of Irish produce has slowed the demand for organic somewhat.
The strong association of organic packaged food with health and wellness supported growth in 2021, especially given the renewed emphasis on living a healthy lifestyle during the pandemic. In addition, Irish products in general tend to have a natural image, given the strong agricultural heritage of the country.
The outlook for organic packaged food is positive over the forecast period, with growth predicted across all products. Despite the economic uncertainty caused by the pandemic and higher prices of organic food compared to regular variants in Ireland, the volume of transactions for organic packaged food is expected to increase, leading to moderate price increases and even declines in some areas due to improving economies of scale.
A positive for organic is that consumers are much more willing to shop online and buy directly from small local organic producers, as a result of the pandemic. Before, consumers mainly bought such goods from a local farmer’s market, but lockdown forced both consumers and producers to go online and now that the investment has been made by producers, as well as consumers now happy to buy directly online from producers, this should increase value sales for small organic producers over the forecast period.
Though Ireland is a country deeply immersed in agricultural output, the current percentage of land being farmed organically is less than 2%. There are a multitude of reasons for this low percentage, including lack of government funding.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Organic Packaged Food
Certified organic products are those which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as "organic" by a certification body such as the Soil Association in the UK, the European Union or the US Department of Agriculture. It is important to note that an organic label applies to the production process, ensuring that the product has been produced and processed in an ecologically sound manner. The organic label is therefore a production process claim as opposed to a product quality claim. Note: For organic products to be included, the organic aspect needs to form a significant part of the overall positioning/marketing of the product, including the organic certification label in the packaging. For product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Packaged Food, Hot Drinks, Soft Drinks.
See All of Our DefinitionsThis report originates from Passport, our Organic Packaged Food research and analysis database.
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