Organic Packaged Food in Ireland

2020 IMPACT

Strong growth for organic packaged food despite a number of challenges

Organic packaged food recorded strong growth in 2020 as many wealthier Irish consumers sought to provide their families with the best quality, most natural food which is free of traces of pesticide or artificial fertiliser, for example. All types of organic packaged food enjoyed increases in consumption during the health crisis, although many consumers focused on staple items such as breakfast cereals, cheese, rice, pasta and noodles and sauces, dressings and condiments in an effort to improve the quality of their daily consumption.

The increase in home cooking during the lockdown periods hinders sales

Many Irish consumers took to home cooking during the long periods of lockdown. Home cooking generally takes time, and, under normal circumstances, many consumers are not able to cook from scratch during the week, given their increasingly hectic lifestyles.

Domestic production of organic packaged food supports growth

The strong association of organic packaged food with health and wellness supported growth in 2020, especially given the renewed emphasis on living a healthy lifestyle and with a natural diet during the pandemic. In addition, Irish products in general tend to have a natural image, given the strong agricultural heritage of the country.

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