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While the organic food category saw continued growth in 2019, its performance was weaker than that of many other categories. This is because most organic products lack added value for consumers compared with alternatives such as fortified/functional offerings.
In terms of distribution, Green, an organic section in Shufersal supermarkets, and Nizat Haduvdevan, a speciality health market, continue to grow and expand. The growth of these companies has contributed to the increase of organic products.
Organic baby food has increased in recent years, with new and existing brands launching organic pouches, as all new brands are in this format. Brands such as Piccolo and Green have recently entered the category.
All Organic Ltd leads the category by a considerable margin, thanks to the popularity of its Harduf brand. Harduf includes a wide variety of organic products in various categories, and is distributed by Tnuva, which contributes to widespread availability.
The Tvuot brand from Tvuot Organic & Natural Food Products Ltd saw a slight value share gain in 2019. This was due to strong distribution and wide product variety.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Israel with research from Euromonitor's team of in-country analysts.
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The Organic Packaged Food in Israel market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.