Organic Packaged Food in Italy

PROSPECTS

Impressive growth for organic milk and organic spreads excluding honey

Within organic dairy, organic milk continued to register an impressive retail current value performance in 2019. Consumers value premium, zero-distance and locally-sourced, so the organic milk taps into various market drivers.

Players turn to premiumisation and organic products to maintain growth

Within olive oil, there have been many new product developments in organic segment. Organic extra virgin olive oil maintained strong growth in Italy in 2019, and an even stronger CAGR is expected in the forecast period.

More players enter organic soup due to its growth potential

There is an important connection between organic and fresh products, which are both considered by consumers as genuine and high quality. This correlation is the main factor driving growth in organic soup, together with vegan and vegetarian diets being increasingly popular in recent years.

COMPETITIVE LANDSCAPE

New frozen food joint venture for Ace Nero

Alce Nero saw strong value growth in 2018 and 2019, thanks to new product launches and stronger brand awareness amongst consumers, leading to share growth. In fact, 80% of the company's turnover derives from the Italian market.

Zuegg launches an organic line which includes soup and jams

During Tuttofood 2019, Zuegg, one of the leaders in jams and preserves, presented an innovative Bio line: not only 100% fruit organic jams, but also organic soup and organic tea. Its organic soup has original packaging of 250g glass bottles.

Investment by private label in organic products

Private label players are investing in the organic segment. For instance, Coop, one of the pioneers in the organic landscape in the Italian market, has shown constant growth in its organic range, offering organic products in pasta, chocolate confectionery, vegetable and seed oil, ready meals and shelf stable meat, seafood, fruit and vegetables.

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