Organic Packaged Food in Italy

PROSPECTS

Private label impacts sales of other brands

All large grocery retailers in Italy have been investing in developing their own organic private label line, and during 2017 and 2018 they all upgraded the quality of their products in order to become more appealing to their customers. Such a massive presence of private label has been detrimental to sales of organic specialists’ brands that have higher retail prices.

Organic jams and spreads continue to grow

Sales of organic jams and spreads continue to grow in Italy as consumers wish to eat products that are as natural as possible. New product launches are instrumental to drive curiosity and sales; therefore, brands and private label are expected to work hard in the future to maintain attention with new and perhaps unexpected ingredients like chilli pepper or saffron.

Does it make sense to buy an organic product made miles away?

Organic products in Italy have been growing fast, and in light of positive sales many retailers and brands jumped on the bandwagon and started including organic references in their portfolio. In most cases, these companies do not have a proper “organic” culture as organic values also entail a circular economy, a reduction in carbon footprint and specific lifestyle values.

COMPETITIVE LANDSCAPE

Premium organic jams benefit Rigoni

Rigoni di Asiago Spa has enjoyed growth over the past decade thanks to its devotion to the production of premium organic jams. Its most recent product launch is Citrus and Saffron, sweetened with apple juice and with no added sugar or colourants.

Granarolo grows its organic share

In 2016, Granarolo Spa acquired Conbio, a local manufacturer of organic products. This move marked the beginning of investment in the development of a comprehensive organic line in its product portfolio: milk, ricotta, mozzarella and stracchino cheese and eggs are under the Granarolo Bio line; in yoghurt, the Yomo line has been enriched with two fruited, one flavoured and two plain organic Yomo Bio products; even the Accadì free from lactose line includes organic milk.

Alce Nero likely to increase its manufacturing base

Alce Nero continues to grow share in organic food, and company’s products are available across all retail channels and on the shelves of all large grocery retailers operating in the country. Its products stand for high quality and for being made according to a philosophy that goes beyond a temporary trend.

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