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Within organic dairy, organic milk continued to register an impressive retail current value performance in 2019. Consumers value premium, zero-distance and locally-sourced, so the organic milk taps into various market drivers.
Within olive oil, there have been many new product developments in organic segment. Organic extra virgin olive oil maintained strong growth in Italy in 2019, and an even stronger CAGR is expected in the forecast period.
There is an important connection between organic and fresh products, which are both considered by consumers as genuine and high quality. This correlation is the main factor driving growth in organic soup, together with vegan and vegetarian diets being increasingly popular in recent years.
Alce Nero saw strong value growth in 2018 and 2019, thanks to new product launches and stronger brand awareness amongst consumers, leading to share growth. In fact, 80% of the company's turnover derives from the Italian market.
During Tuttofood 2019, Zuegg, one of the leaders in jams and preserves, presented an innovative Bio line: not only 100% fruit organic jams, but also organic soup and organic tea. Its organic soup has original packaging of 250g glass bottles.
Private label players are investing in the organic segment. For instance, Coop, one of the pioneers in the organic landscape in the Italian market, has shown constant growth in its organic range, offering organic products in pasta, chocolate confectionery, vegetable and seed oil, ready meals and shelf stable meat, seafood, fruit and vegetables.
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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in Italy market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.