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Country Report

Organic Packaged Food in

Organic Packaged Food in Italy

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Average unit price falls

Organic products in Italy have always been more expensive than standard offerings due to higher manufacturing costs. The fact that organic production tends to be in the hands of smaller local manufacturers also contributes to higher prices.

Organic fresh fruit and vegetables pose a threat to organic packaged food

Although organic packaged food continues to gain ground in Italy, consumers are buying more fresh fruits and vegetables, often organic. In an effort to lead healthier lifestyles, they also often purchase fresh rather than packaged products.

Ecor NaturaSì ventures online

Health specialist retailers, alongside outdoor markets, have always been among the leading distribution channels for organic goods, with the first offering both packaged and unpackaged products and the latter mainly fresh produce. Ecor NaturaSì has achieved strong growth in recent years as higher-income consumers have embraced an organic lifestyle.

COMPETITIVE LANDSCAPE

Barilla launches organic pasta

Not long ago Barilla announced its intention to become the undisputed global leader in categories such as bakery, pasta and pasta sauces. Thanks to heavy investment in its production plants, the company has been able to strengthen its leadership in traditional products, despite the struggling Italian economy and margins being eroded by the strong promotional activities of grocery retailers.

Alce Nero reaches Esselunga shelves

Alce Nero is one of the leading players in the organic industry in Italy. The company offers a wide range of products, from pasta and bakery to sauces, and operates as a supplier to large grocery retailers as well as running its own e-commerce platform.

Difficult times ahead for Ki group

Ki group has traditionally been one of the largest players in organic packaged food. It was one of the first to enter the industry, quickly establishing a presence thanks to an ongoing relationship with Ecor NaturaSì and organic specialist stores.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Italy - Category analysis

HEADLINES

PROSPECTS

Average unit price falls

Organic fresh fruit and vegetables pose a threat to organic packaged food

Ecor NaturaSì ventures online

COMPETITIVE LANDSCAPE

Barilla launches organic pasta

Alce Nero reaches Esselunga shelves

Difficult times ahead for Ki group

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 5 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2012-2017
Table 9 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 10 Sales of Health and Wellness by Category: Value 2012-2017
Table 11 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 14 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 15 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 16 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 18 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 20 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Megatrends

Country Report

Organic Packaged Food in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Average unit price falls

Organic fresh fruit and vegetables pose a threat to organic packaged food

Ecor NaturaSì ventures online

COMPETITIVE LANDSCAPE

Barilla launches organic pasta

Alce Nero reaches Esselunga shelves

Difficult times ahead for Ki group

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in Italy - Category analysis

HEADLINES

PROSPECTS

Average unit price falls

Organic fresh fruit and vegetables pose a threat to organic packaged food

Ecor NaturaSì ventures online

COMPETITIVE LANDSCAPE

Barilla launches organic pasta

Alce Nero reaches Esselunga shelves

Difficult times ahead for Ki group

CATEGORY DATA

Health and Wellness in Italy - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts consumer confidence and health and wellness sales

Consumers opting for naturally healthy, avoiding processed options

Competition intensifies between multinationals and private label

Modern grocery retailers remain dominant

Improving economy and ageing population to boost HW sales

MARKET DATA

SOURCES

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