Organic packaged food has seen double-digit retail current value growth in 2020, with a higher rate of increase than seen for several years. COVID-19 is one factor which has contributed to such a high rate of growth, as consumers were keen to use their dietary intake to maintain their health to avoid illness.
Organic products are conquering new categories, in which convenience was historically the decisive factor in the purchasing decision. Shelf stable beans registered important growth during the COVID-19 pandemic, especially as they were stockpiled and consumers were searching for alternative protein sources to meat.
The competitive landscape in organic packaged food is continuing to develop, with the entry of Dr Schär in this category at the end of the review period. This company is historically a leader in premium free from gluten products, offering major product lines from pasta and breakfast products (biscuits, cakes), to bread substitutes, ready meals and pizza.
After seeing dynamic retail current value growth in 2020, the rate of increase for organic packaged food is set to slow to some extent in 2021, although will remain strong throughout the forecast period. Organic packaged food is not yet mature, and therefore still has a great deal of potential.
Important launches were seen in organic pasta in 2019. Two of the main players in Italy in dried and chilled pasta respectively, Barilla and Rana, developed organic variants.
Organic dairy is the largest category within organic packaged food, and is expected to see the highest retail current value CAGR in the forecast period. Within this, organic milk is forecast to be a notable driver of growth, with an above-average retail current value increase expected.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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