Organic packaged food has seen little movement in its retail volume and current value growth rates in 2020, with just slightly higher rates of growth than seen in 2019. A shift to lower-priced products has been seen amongst some consumers in 2020.
Organic ready meals has seen the strongest current value growth rate within organic packaged food in 2020. With consumers spending more time at home, they sometimes turned to ready meals to avoid having to cook every day.
The benefits of organic products for the earth and the idea of sustainability are still little known in Japan. Recently, many companies put effort into at least setting the target of meeting the Sustainable Development Goals (SDGs) for their businesses, and thus the terms sustainability and SDGs are becoming better-known than before.
A year of slow current value decline is expected for organic packaged food in 2021, which will partly offset the slight growth in 2020. A return to very slow growth rates is then expected from 2022 and for the rest of the forecast period, returning to the pattern of growth seen before COVID-19.
The average age of farmers in Japan is over 66 in Japan. Their operational focus in agriculture is expected to remain faster and easier supply.
Soy-based products are amongst the few examples of products for which major retailers are also sell organic variants in Japan. Organic products such as tofu, soy milk and other traditional soy-based products, such as natto, are more accessible in terms of affordability and availability.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Organic Packaged Food research and analysis database.
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