Executive Summary

Mar 2019
PROSPECTS
Foreign markets are predicted to gain in relevance

Over the forecast period, the global demand for organic packaged food is expected to rise dynamically. This is a positive outlook for organic producers, and it represents an opportunity for them to expand their businesses.

Organic baby food is set to sustain its dynamic growth

Over the forecast period, sales of organic baby food are expected to sustain the dynamic growth they registered during the review period. The good performance of this category is explained by the increase in the number of households with two working parents, and by accelerated lifestyles observed mostly in urban areas.

COMPETITIVE LANDSCAPE
Grupo Herdez remains sales leader with its Aires de Campo brand

In 2018, Grupo Herdez remained sales leader in organic packaged food, thanks to its Aires de Campo brand. The company has expanded its product portfolio, positioning the brand as a reference for organic packaged food.

More competition is expected

Over the forecast period, more companies are likely to enter organic packaged food. This is an attractive category that is expected to gain in relevance, and there is a lot of room for companies to expand.

Companies believe organic packaged food offers innovation opportunities

Mature categories such as milk, ketchup and rice registered limited growth over the review period. Leading companies are constantly looking for ways to innovate and this can be challenging in such mature categories.

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Organic Packaged Food in Mexico

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

Organic Packaged Food in Mexico - Category analysis

HEADLINES

PROSPECTS

Foreign markets are predicted to gain in relevance
Organic baby food is set to sustain its dynamic growth

COMPETITIVE LANDSCAPE

Grupo Herdez remains sales leader with its Aires de Campo brand
More competition is expected
Companies believe organic packaged food offers innovation opportunities

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 5 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Health and Wellness in Mexico - Industry Overview

EXECUTIVE SUMMARY

HW beverages records moderate growth
Consumers are concerned over high sugar intake as well as avoiding artificial sweeteners
Consumers increasingly adopt health and wellness lifestyles
Modern grocery retailers enables growth in some HW categories
A good performance is expected

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources