The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Customer awareness of organic products is high in Morocco and continued to increase in 2019. Households that are adopting a healthy lifestyle are increasingly reading product labels, as well as checking for certification prior to buying.
The popularity of organic products was particularly boosted by the aggressive entrance of modern grocery retailers, such as Carrefour Gourmet, which opened towards the end of the review period, and which is dedicated to organic, natural and fresh food. Organic private label products continued to increase in Morocco in 2019.
Awareness of product origin and quality increased among middle-class consumers in 2019, especially younger consumers and pregnant women. This also had an impact on items purchased for snacking, as they are usually high in fat and sugar.
Sopalim retained its lead in the organic packaged food landscape in 2019, thanks to its popular offerings in organic bread and organic breakfast cereals. Sopalim is a key player in organic breakfast cereals with Tilo’s which benefits from a solid reputation for quality.
Organic Casino products are developing rapidly in Morocco. In the past, Casino offerings were only available in some Marjane stores located in large cities – however in 2019, the player had expanded, allowing households to buy Casino Bio products in Marjane and Acima stores across all of Morocco.
In organic fresh fruits and vegetables from Les Domaines Agricoles were growing in 2019. Throughout Morocco, Les Domaines Agricoles has built a positive customer perception through its high-quality products.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Organic Packaged Food in Morocco market research report includes:
Why buy this report?
This industry report originates from Passport, our Passport market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.