Prior to the pandemic, consumer awareness regarding organic packaged food was low. Likewise, many consumers fail to see the difference between organic and NH packaged food, with many favouring the latter.
In response to the international travel bans and border closures, there has been some shortages recorded within international organic brands, especially during the first month of lockdown. In contrast, local organic brands are slowly gaining value shares in Morocco and will likely be able to compete with international brands in due course.
Sopalim will retain its lead in the organic packaged food landscape in 2020, thanks to its popular offerings in organic bread and organic breakfast cereals. Sopalim is a key player in organic breakfast cereals with Tilo’s which benefits from a solid reputation for quality.
After seeing slowed growth during the pandemic, organic packaged food is expected to recover from 2021 and then continue seeing impressive growth over the duration of the forecast period. Customer awareness of organic products is set to increase in the years to come, especially in wake of the pandemic as more consumers now want to improve their health.
Towards the end of the review period, the Ministry of Agriculture, Interior and Finance prompts organic agriculture, and hence has granted public support for the certification of products from organic farming. This will not only generate further awareness for organic packaged food over the forecast period, but will also be one of the main factors to contribute to the impressive growth predicted.
In response to the pandemic, e-commerce has increased its value share impressively and this is expected to continue over the forecast period. With many consumers having discovered the convenience and reliability of e-commerce in 2020, many will likely not shift back to store-based retailing.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Organic Packaged Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Organic Packaged Food research and analysis database.
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