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Country Report

Organic Packaged Food in

Organic Packaged Food in Morocco

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Lack of awareness continues to limit organic packaged food’s growth

Prior to the pandemic, consumer awareness regarding organic packaged food was low. Likewise, many consumers fail to see the difference between organic and NH packaged food, with many favouring the latter.

International brands suffer from COVID-19 restrictions whilst local brands flourish

In response to the international travel bans and border closures, there has been some shortages recorded within international organic brands, especially during the first month of lockdown. In contrast, local organic brands are slowly gaining value shares in Morocco and will likely be able to compete with international brands in due course.

Sopalim remains the leading player in 2020

Sopalim will retain its lead in the organic packaged food landscape in 2020, thanks to its popular offerings in organic bread and organic breakfast cereals. Sopalim is a key player in organic breakfast cereals with Tilo’s which benefits from a solid reputation for quality.

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Organic Packaged Food Sample Report Organic Packaged Food Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview: Discover the latest market trends and uncover sources of future market growth for the Organic Packaged Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

The Organic Packaged Food in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Passport market research database.

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Organic Packaged Food in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lack of awareness continues to limit organic packaged food’s growth

International brands suffer from COVID-19 restrictions whilst local brands flourish

Sopalim remains the leading player in 2020

RECOVERY AND OPPORTUNITIES

Organic packaged food set to increase in awareness and demand post pandemic

The Ministry of Agriculture, Interior and Finance prompts organic agriculture

E-commerce boosts the popularity of organic packaged products

CATEGORY DATA

Table 1 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 2 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 3 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 4 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 5 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 6 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 7 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

Megatrends

Country Report

Organic Packaged Food in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lack of awareness continues to limit organic packaged food’s growth

International brands suffer from COVID-19 restrictions whilst local brands flourish

Sopalim remains the leading player in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Organic Packaged Food in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lack of awareness continues to limit organic packaged food’s growth

International brands suffer from COVID-19 restrictions whilst local brands flourish

Sopalim remains the leading player in 2020

RECOVERY AND OPPORTUNITIES

Organic packaged food set to increase in awareness and demand post pandemic

The Ministry of Agriculture, Interior and Finance prompts organic agriculture

E-commerce boosts the popularity of organic packaged products

CATEGORY DATA

Health and Wellness in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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