Organic Packaged Food in New Zealand

2020 IMPACT

Healthy snacking trends fuel growth for organic savoury snacks

Permissible indulgence and snacking have grown stronger in New Zealand as consumers shifted towards healthy snacking during the extensive quarantine lockdown. The strong performance of organic savoury snacks within overall organic packaged food in 2020 can be attributed to the rising popularity of organic nuts, seeds and trail mixes, which recorded the strongest value growth.

New innovative product developments attracting consumers to organic milk

Organic drinking milk products performed particularly strongly in 2020, with premium prices and new product developments helping to boost sales. Lewis Road Creamery and Puhoi Valley have been prominent in the premium organic milk space, while industry leader Fonterra has a smaller presence with only one organic milk under its Anchor brand.

Health and convenience top priorities for consumers

Foodservice closures due to strict lockdown restrictions have led to an increase in home consumption of packaged food and rise in demand for organic soups as a convenient meal option. Consumers are on the lookout for convenient choices that taste homemade and are healthy for families made out of organic, fresh ingredients with minimal processing.

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