Permissible indulgence and snacking have grown stronger in New Zealand as consumers shifted towards healthy snacking during the extensive quarantine lockdown. The strong performance of organic savoury snacks within overall organic packaged food in 2020 can be attributed to the rising popularity of organic nuts, seeds and trail mixes, which recorded the strongest value growth.
Organic drinking milk products performed particularly strongly in 2020, with premium prices and new product developments helping to boost sales. Lewis Road Creamery and Puhoi Valley have been prominent in the premium organic milk space, while industry leader Fonterra has a smaller presence with only one organic milk under its Anchor brand.
Foodservice closures due to strict lockdown restrictions have led to an increase in home consumption of packaged food and rise in demand for organic soups as a convenient meal option. Consumers are on the lookout for convenient choices that taste homemade and are healthy for families made out of organic, fresh ingredients with minimal processing.
Conscious consumers are making mindful choices and careful purchasing decisions, especially post pandemic, keeping in consideration the impact on the environment. Ceres Enterprises continued performing strongly within organic packaged food in 2020 as distribution through supermarket channels was instrumental in driving growth.
Organic products have experienced increasing demand as parents are seeking healthier packaged food for their children. Concerns regarding health and immunity have boosted the popularity of organic baby food, which is perceived as being healthier and safer for children.
The lockdown and economic impact of the pandemic have caused New Zealanders to be much more restrictive in terms of spending. This has in turn led to consumers looking for more reasonably priced options in the market without compromising on product quality and health benefits.
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Understand the latest market trends and future growth opportunities for the Organic Packaged Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Organic Packaged Food research and analysis database.
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