Organic Packaged Food in New Zealand

PROSPECTS

Organic nuts, rice, pasta and noodles experience substantial levels of growth, driven by the increasing interest in health and wellness

In 2019, New Zealand consumers were increasingly purchasing organic foods across all packaged food, driven by their growing willingness to spend more money on purchasing products that they trust. Organic nuts are especially gaining popularity within savoury snacks.

Organic milk records a strong value sales performance thanks to high price points and increasing consumer demands

Within organic dairy, drinking milk products saw the strongest performance in 2019, owing to high price points and increasing levels of new product development. Strong growth in goat milk and organic milk suggests that consumers are moving away from traditional products and exploring new ways to consume milk.

Increasing distribution and share of the landscape will boost the performance of organic food over the forecast period

Organic packaged food continued to exhibit strong value sales growth in 2019, and more importantly, distribution and share continued to grow, improving accessibility of organic food to consumers, with an increasing number of supermarkets stocking organic packaged foods. This increased availability was driven by growing consumer demand for organic options, owing to consumers concerns regarding their nutrition – a trend which is expected to continue over the forecast period.

COMPETITIVE LANDSCAPE

Goodman retains its lead, improving its value share with offerings Naturalea, Meadow Fresh and Puhoi Valley, with Fonterra Brands taking second place

Goodman Fields New Zealand Ltd maintained and improved its leading value share in 2019, on the strength of the combined value share of its offerings Naturalea, Meadow Fresh and Puhoi Valley in organic dairy. Owing to the strength of its performance in organic dairy through its Anchor Organic range of drinking milk products, as well as Mainland Organic cheese, second-ranked Fonterra Brands (New Zealand) improved its value share slightly as well.

The organic chocolate confectionery landscape is largely fragmented, with healthy competition from Green & Black’s and Trade Aid

Organic confectionery in New Zealand is mostly found within chocolate confectionery. The organic chocolate confectionery landscape is largely fragmented, with the largest two competitors being Green & Black’s by Mondelez and Trade Aid by Trade Aid New Zealand.

Ceres Organics are set to compete in the landscape by aiming to bring more organic food options to consumers

Ceres Organics, one of New Zealand’s largest organic food manufacturers, are aiming to bring more organic foods to consumers, making them more readily available in line with increasing demands. They have been growing steadily year-on-year, and are named sponsors of the Organics Aotearoa New Zealand (OANZ) Market Report, which is the major industry voice for organic foods.

Files are delivered directly into your account within a few minutes of purchase.